Communication

Christmas Light Fantasia

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Client	CJ CGV Inc.
Affiliation	CUZ Inc.
English	'Christmas Light Fantasia' is a large-scale media art work that realistically expresses the charm of Christmas brought by carolers falling from the sky through anamorphic techniques using a total of 17 media simultaneously around the Samsung Station Trade Center. This work captures the special beauty of heavenly bells falling to the ground, shining in brilliant gold and turning into starlight, and various Christmas objects dancing. Lighting sculptures imitating the bell shown on the screen were installed at K-POP Square, and a total of 50 light sculptures, including 5-meter-high large bells, were used to create a fantastic carol bell square.
Native	‘Christmas Light Fantasia’는 하늘에서 떨어진 캐럴벨이 선사하는 크리스마스의 매력을 삼성역 무역센터 일대의 총 17기 미디어를 동시에 활용하여 아나몰픽 기법을 통해 현실감 있게 표현한 대형 미디어아트 작품이다. 이 작품은 하늘의 종이 지상으로 떨어지고, 찬란한 금빛으로 빛나며 별빛으로 변하는 장면, 다양한 크리스마스 오브제가 춤추는 장면을 특별한 영상미로 담아내었다. 이에 더해 오케스트라 캐럴의 음악이 결합되어 영상의 아름다움을 한층 극대화했다. 스크린에 나타난 천상의 종을 모방한 라이팅 조형물을 코엑스 K-POP 광장에 설치하였으며, 5m 높이의 대형종과 소형종, 라이팅볼, 크롬볼 등 총 50개의 빛 조형물로 환상적인 캐럴벨 광장을 창조하였다. 이 작품은 2023 SMAW(Seoul Media Art Week)의 시즌쇼로 구성되어 공개되었다.
Positive Comments
Judging Comments	"Christmas Light Fantasia" by CUZ, awarded the 'Gold Winner' at the Asia Design Prize 2024, was celebrated for transforming Samsung Station Trade Center into a captivating Christmas spectacle using anamorphic media art. The jury lauded its creative expression of the holiday spirit, seamlessly integrating technology and art to depict carolers and heavenly bells in a visually stunning display, further enhanced by the strategic placement of lighting sculptures at K-POP Square to create an immersive carol bell square.

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