Communication

BOTANE

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Sejong University
Designer	Seong Ah Choi
English	Did you know that plants talk to us? However, their expressions are at a cellular level, which is too tiny to be understood by humans. I have designed a font family to bridge this scale difference between the two species. Inspired by the cellular-level expressions and emotional states of plants, I have built the fonts based on the shapes of cells and pores seen through a microscope. With the font, I have graphically designed 12 words which are most often expressed by plants. A guide booklet and a set of medicines for various plant diseases are provided in the BOTANE package. The package helps us communicate with the plants we care about.
Native	식물이 우리에게 끊임없이 말하고 있다는 사실을 아시나요? 덥다, 춥다 등의 의사표현을 하지만 너무 미미한 나머지 우리는 보고 듣지못하고 지나칩니다. 식물의 언어에 귀기울이고자 그들의 미세한 목소리를 확대하면 이해할 수 있다는 컨셉을 바탕으로 현미경 속 식물의 기공 형태를 모티브로 하여 인간과 식물의 언어를 잊는 폰트 패밀리 (씬, 라이트, 레귤러) 를 만들었습니다. 그리고 그 폰트를 응용하여 식물이 가장 자주 표현하는 12가지 단어를 그래픽으로 표현하였습니다. 'BOTANE' 는 우리가 놓치고 있는 식물의 언어를 시각화한 그래픽과 함께 키우는 방법을 편집물에 담아 사람과 식물이 소통하며, 식물이 필요로 하는 것에 맞게 대처하며 키울 수 있는 가드닝 패키지입니다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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