Communication

THE LOVING INSTRUCTION MANUAL

Extra Form

Country	Japan
Year	2018
Award	Winner
Client	Rohto Pharmaceutical Co., Ltd. and MTI
Affiliation	AD&D
Designer	Ren Takaya, Ryota Iwamatsu
English	A women’s health mobile service, “Luna Luna” and Rohto Pharmaceutical Co., Ltd, have come together to create “THE LOVING INSTRUCTION MANUAL”. It’s a tool to help couples who are trying to conceive get a better understanding of each other. We compiled women’s mind and body mechanism that husbands want to understand in the booklet with illustrations and easy-to-read sentences. Also includes a data visualization puzzle analyzed from women’s basic body temperature and behavior patterns, and a original music record.
Native	生理周期・体調管理サービス “ルナルナ”とロート製薬による妊活応援プロジェクト“Hand in Hand”のキャンペーン第一弾として、女性から男性パートナーに送ることができる“THE LOVING INSTRUCTION MANUAL（世界で一番あたたかい取り扱い説明書）”です。妊活に向き合う上で生じやすい夫婦間のギャップを埋めるためのツールで、さまざまな分野の専門家の協力をもとに、心と身体の仕組みや一ヶ月のリズム、妊娠する上で必要な知識など、パートナーに理解してほしいことをブックレットにまとめ、イラストレーションと読みやすい文章で表現しました。また、女性の基礎体温や行動パターンから解析し視覚的に表現したパズルや周期から生成したオリジナル楽曲が収められたレコードが添えられています。
Website	http://www.ad-and-d.jp

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