Extra Form
Country Japan
Year 2018
Award Winner
Client Rohto Pharmaceutical Co., Ltd. and MTI
Affiliation AD&D
Designer Ren Takaya, Ryota Iwamatsu
English A women’s health mobile service, “Luna Luna” and Rohto Pharmaceutical Co., Ltd, have come together to create “THE LOVING INSTRUCTION MANUAL”. It’s a tool to help couples who are trying to conceive get a better understanding of each other. We compiled women’s mind and body mechanism that husbands want to understand in the booklet with illustrations and easy-to-read sentences. Also includes a data visualization puzzle analyzed from women’s basic body temperature and behavior patterns, and a original music record.
Native 生理周期・体調管理サービス “ルナルナ”とロート製薬による妊活応援プロジェクト“Hand in Hand”のキャンペーン第一弾として、女性から男性パートナーに送ることができる“THE LOVING INSTRUCTION MANUAL(世界で一番あたたかい取り扱い説明書)”です。妊活に向き合う上で生じやすい夫婦間のギャップを埋めるためのツールで、さまざまな分野の専門家の協力をもとに、心と身体の仕組みや一ヶ月のリズム、妊娠する上で必要な知識など、パートナーに理解してほしいことをブックレットにまとめ、イラストレーションと読みやすい文章で表現しました。また、女性の基礎体温や行動パターンから解析し視覚的に表現したパズルや周期から生成したオリジナル楽曲が収められたレコードが添えられています。
Website http://www.ad-and-d.jp
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  1. DOMA-Lobby Stretched

  2. Centaline Sales Center

  3. Crafted Urban Flat in Taipei

  4. Echigo TOKImeki Resort SETSUGEKKA

  5. Family Life Reimagined

  6. FUKURACIA Marunouchi OAZO

  7. Future style

  8. Himejima shrine | Sanshuden

  9. Le Lien

  10. LOTTE WORLD MALL_ FALL PROJECT

  11. Mody Road Garden

  12. Passageway for compressed time

  13. Soundrise Headquarter

  14. Vaisseau Mère CarPark

  15. 該吃漢堡 GUYS BURGER

  16. Gyubang Culture and Art - wisdom of life and beauty of use

  17. Mind The Gap

  18. PHYCOS Consultant Brand Design

  19. Sesi (All the time in the world)

  20. THE LOVING INSTRUCTION MANUAL

  21. Thermos Bauhaus Bottle Pattern Design

  22. Women’s Life Brand, AUDREY SUN

  23. Zero Zero Recycle Brand Design

  24. AirQuality

  25. Message from the sky

  26. TSUTSUMU card case

  27. All in one fire fighting

  28. BalloonDock

  29. Clipspringer Seating Family

  30. Dab

  31. Furniture

  32. Holo cap

  33. IMPALA-Bicycle Intelligent Components

  34. JAM PRISM SET

  35. Morph

  36. OCTA

  37. Organism II

  38. Plus Driver

  39. RulerDock

  40. SCALES OF TENACITY

  41. Soldering pen

  42. ST3

  43. The leg prosthesis concept : Ordinary

  44. TRID

  45. Typeface Research Project

  46. WRITING MOUSE

  47. AWA

  48. Cedar Hill Loop Pavilion

  49. GYEONGSANGBUK PROVINCIAL OFFICE NEW TOWN INFORMATION CENTER IN SOUTH KOREA

  50. Ham Saye Apartment

  51. New York Horizon

  52. Spiral Pavilion

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