Communication

Sesi (All the time in the world)

Extra Form

Country	Korea
Year	2018
Award	Winner
Affiliation	Studio.bugaboo
Designer	Suhyun Kim, Hyoung joo Lee, Hyo jin An
English	Sesi adopted a motive from Korea's tradition of three seasonal customs of our twenty-four seasonal terms. Four seasons in the fourth season, combined with major fauna and culture, changed the focus to modern symbols. Based on characters familiar with people and patterns, we have reinvented our traditional culture with various attracture and new media, and focused on the traditions, seasons, and folk games we forget. Through patterns and characters, these materials will be promoted through mixing matches with various media. Explore the traditional culture and rediscover the value of vanishing values, and promote its excellence and beauty.
Native	'Studio. bugaboo'는 한국 전통 문화에 대한 끊임없는 탐구와 호기심을 통해 새로운 문화를 창조하고, 우리 옛 문화의 우수성도 함께 전달하는 스튜디오입니다. ‘세시’와 같은 캐릭터는, 우리의 24절기의 세시풍습과 함께 다양하고 아름다운 한국의 전통에서 모티브를 가져왔습니다. 봄의 꽃사슴과 여름의 개구리, 가을의 부엉이와 겨울의 눈토끼 등 우리에게 친숙한 4계절과 동물들을, 우리의 전통문화인 24절기의 세시풍속과 조합하여 현대인의 기호에 맞게 변화시켰습니다. 이렇게 사람들에게 친숙한 캐릭터와 패턴을 중심으로, 다양한 아트웍과 독창적인 제품 디자인 등 새로운 미디어를 통해 한국의 전통 문화를 재창조하려 합니다. 'Studio. bugaboo'는 사람들이 익숙하게 생각하거나 혹은 잊었던 멋진 전통과 사상, 아름다운 계절, 유쾌한 민속놀이와 과학적인 살림살이들에 집중하였습니다. 이러한 소재들을 패턴과 캐릭터라는 수단을 통해, 그리고 다양한 미디어와의 믹스매치를 통해 경계를 허물고 한계를 확장하고자 합니다. 한국의 전통 문화를 탐구하여 사라져가는 가치를 재해석하고 현대적으로 다듬어, 그 우수성과 아름다움을 알리려합니다.
Website	studio-bugaboo.com

1. in Industrial
   

   icicle : reusable eco-friendly drinking straw

2. in Space
   

   DOMA-Lobby Stretched

3. in Space
   

   Centaline Sales Center

4. in Space
   

   Crafted Urban Flat in Taipei

5. in Industrial
   

   Echigo TOKImeki Resort SETSUGEKKA

6. in Space
   

   Family Life Reimagined

7. in Space
   

   FUKURACIA Marunouchi　OAZO

8. in Space
   

   Future style

9. in Space
   

   Himejima shrine | Sanshuden

10. in Industrial
    

    Le Lien

11. in Space
    

    LOTTE WORLD MALL_ FALL PROJECT

12. in Space
    

    Mody Road Garden

13. in Communication
    

    Passageway for compressed time

14. in Space
    

    Soundrise Headquarter

15. in Space
    

    Vaisseau Mère CarPark

16. in Space
    

    該吃漢堡 GUYS BURGER

17. in Communication
    

    Gyubang Culture and Art - wisdom of life and beauty of use

18. in Communication
    

    Mind The Gap

19. in Industrial
    

    PHYCOS Consultant Brand Design

20. in Communication
    

    Sesi (All the time in the world)

21. in Communication
    

    THE LOVING INSTRUCTION MANUAL

22. in Communication
    

    Thermos Bauhaus Bottle Pattern Design

23. in Communication
    

    Women’s Life Brand, AUDREY SUN

24. in Communication
    

    Zero Zero Recycle Brand Design

25. in Industrial
    

    AirQuality

26. in Industrial
    

    Message from the sky

27. in Industrial
    

    TSUTSUMU card case

28. in Industrial
    

    All in one fire fighting

29. in Industrial
    

    BalloonDock

30. in Industrial
    

    Clipspringer Seating Family

31. in Industrial
    

    Dab

32. in Industrial
    

    Furniture

33. in Industrial
    

    Holo cap

34. in Industrial
    

    IMPALA-Bicycle Intelligent Components

35. in Industrial
    

    JAM PRISM SET

36. in Industrial
    

    Morph

37. in Industrial
    

    OCTA

38. in Industrial
    

    Organism II

39. in Industrial
    

    Plus Driver

40. in Industrial
    

    RulerDock

41. in Industrial
    

    SCALES OF TENACITY

42. in Industrial
    

    Soldering pen

43. in Industrial
    

    ST3

44. in Industrial
    

    The leg prosthesis concept : Ordinary

45. in Industrial
    

    TRID

46. in Communication
    

    Typeface Research Project

47. in Industrial
    

    WRITING MOUSE

48. in Industrial
    

    AWA

49. in Space
    

    Cedar Hill Loop Pavilion

50. in Space
    

    GYEONGSANGBUK PROVINCIAL OFFICE NEW TOWN INFORMATION CENTER IN SOUTH KOREA

51. in Space
    

    Ham Saye Apartment

52. in Space
    

    New York Horizon

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