Communication

Women’s Life Brand, AUDREY SUN

Extra Form

Country	Australia
Year	2018
Award	Winner
Affiliation	AUDREY REEFS
Designer	HUN SUK HWANG
English	Issues regarding the safety of sanitary pads have caused greatly increased concern among women in Korea and in other countries outside of Asia. To prevent the spread of these incidents, like the Oxy humidifier disinfectant incident that occurred in Korea, we introduced the natural brand AUDREY SUN to the Asia Design Prize 2018. AUDREY SUN (International Trademark Registration No. 4020170063595) is being presented to the ADP as a women’s life brand that was researched and developed in a clean environment (by Audrey Reefs Pty Ltd located in Australia) which prioritizes safety from everyday pollution and harmful chemicals.
Native	한국에서 모든 여성들에게 사회적으로 큰 이슈가 된 생리대 안전성 문제를 아시아 권역 외 타국가에도 널리 알리며, 한국에서 일어났던 제2, 제3의 옥시 가습기살균제 사태를 미연에 방지하고자 하며 Asia Design Prize 2018에 출품하게 되었습니다. 금번 ADP에 출품 하는 오드리선의 상징인 브랜드 아이덴티티 (Brand Identity)는 각종 공해와 인체에 해로운 화학약품 들로부터 모두의 안전을 최우선으로 생각 하는 지구상의 청정지역 호주에 위치한 오드리리프스 사에서 연구, 개발한 여성 라이프 브랜드 입니다. 오드리선의 ‘선’은 한문으로 가늘고 긴 선을 의미하는 ‘줄선(線)’ 과 ‘착할선(善)’ 에서 유래되어, ‘내몸에 착한 線, 너에게 착할 善’ 이라는 슬로건과 함께 탄생 하였으며, ‘내몸에 착한 선’은 아시아 여성의 활동적인 모습을 상징하는 오드리선 Brand Identity와 함께 생리일에도 슬림한 선을 유지할 수 있는 슈퍼울트라슬림 제품의 편리한 착용감을 소구 하고 있으며, ‘너에게 착할 선’은 소비자들에게 안전하고 착한 제품만을 제공 하겠다는 브랜드의 핵심 철학을 담고 있습니다.
Website	www.audreyreefs.shop

1. in Industrial
   

   Music Bottle

2. in Industrial
   

   N'FERA RU1

3. in Industrial
   

   SemsX Smart Football Shoes

4. in Industrial
   

   Stool ZERO

5. in Industrial
   

   The ½ Smart Storage System

6. in Industrial
   

   Torq

7. in Industrial
   

   Wall-Mounting Workstation Desk

8. in Industrial
   

   A Bleached Office in Taipei

9. in Industrial
   

   ALGAE DOME

10. in Industrial
    

    icicle : reusable eco-friendly drinking straw

11. in Space
    

    DOMA-Lobby Stretched

12. in Space
    

    Centaline Sales Center

13. in Space
    

    Crafted Urban Flat in Taipei

14. in Industrial
    

    Echigo TOKImeki Resort SETSUGEKKA

15. in Space
    

    Family Life Reimagined

16. in Space
    

    FUKURACIA Marunouchi　OAZO

17. in Space
    

    Future style

18. in Space
    

    Himejima shrine | Sanshuden

19. in Industrial
    

    Le Lien

20. in Space
    

    LOTTE WORLD MALL_ FALL PROJECT

21. in Space
    

    Mody Road Garden

22. in Communication
    

    Passageway for compressed time

23. in Space
    

    Soundrise Headquarter

24. in Space
    

    Vaisseau Mère CarPark

25. in Space
    

    該吃漢堡 GUYS BURGER

26. in Communication
    

    Gyubang Culture and Art - wisdom of life and beauty of use

27. in Communication
    

    Mind The Gap

28. in Industrial
    

    PHYCOS Consultant Brand Design

29. in Communication
    

    Sesi (All the time in the world)

30. in Communication
    

    THE LOVING INSTRUCTION MANUAL

31. in Communication
    

    Thermos Bauhaus Bottle Pattern Design

32. in Communication
    

    Women’s Life Brand, AUDREY SUN

33. in Communication
    

    Zero Zero Recycle Brand Design

34. in Industrial
    

    AirQuality

35. in Industrial
    

    Message from the sky

36. in Industrial
    

    TSUTSUMU card case

37. in Industrial
    

    All in one fire fighting

38. in Industrial
    

    BalloonDock

39. in Industrial
    

    Clipspringer Seating Family

40. in Industrial
    

    Dab

41. in Industrial
    

    Furniture

42. in Industrial
    

    Holo cap

43. in Industrial
    

    IMPALA-Bicycle Intelligent Components

44. in Industrial
    

    JAM PRISM SET

45. in Industrial
    

    Morph

46. in Industrial
    

    OCTA

47. in Industrial
    

    Organism II

48. in Industrial
    

    Plus Driver

49. in Industrial
    

    RulerDock

50. in Industrial
    

    SCALES OF TENACITY

51. in Industrial
    

    Soldering pen

52. in Industrial
    

    ST3

53. in Industrial
    

    The leg prosthesis concept : Ordinary

54. in Industrial
    

    TRID

55. in Communication
    

    Typeface Research Project

56. in Industrial
    

    WRITING MOUSE

57. in Industrial
    

    AWA

58. in Space
    

    Cedar Hill Loop Pavilion

59. in Space
    

    GYEONGSANGBUK PROVINCIAL OFFICE NEW TOWN INFORMATION CENTER IN SOUTH KOREA

60. in Space
    

    Ham Saye Apartment

Designed by sketchbooks.co.kr / sketchbook5 board skin