Communication

Zero Zero Recycle Brand Design

Extra Form

Country	CHINESE TAIPEI
Year	2018
Award	Winner
Client	Da Fon Environmental Technology
Affiliation	PROCESS GROUP
Designer	Xinhong Yeh (CD), Julie Chiang (D), Estela Lin & Lynn Chen (MG)
English	While Taiwan, with a 55% recycling rate, is already one of the world’s champions of recycling, people still seem to think of performing the actual task of sorting their rubbish as, well, a chore. To achieve its aim, the EPA selected a digital platform in light of the rising trend of the Internet of Things. With its ambitious goal of changing recycling’s reputation of being a boring chore, the brand needed to communicate convenience, friendliness and to evoke interest. In order to strengthen the brand’s character, we founded our design on the four traits “interesting”, “flexible”, “comprehensive” and “friendly”.
Native	雖然台灣資源回收的比率已經達到總人口的55%，也是世界回收再利用國家之一，實際上但人們認為垃圾分類備是一件很麻煩的事情。為了達到環保署在物聯網上對於回收到成率的目標。我們嚐試改變回收對於人們枯燥乏味的觀感，為了品牌溝通的方便，打造趣味性的品牌形象。為了增強品牌的個性，我們在「趣味」、「靈活」、「全面」、「友善」四個特點上創立我們的設計。以鮮明的兩種綠色作為品牌識別色，並以微笑的曲線呈現其標誌的型態，象徵對環境和人類友好的品牌性格。 另外，為了增加品牌的活潑個性和使用上的樂趣，更以多元，彈性和循環作為設計原則，延伸出一系列具有一致性的設計應用元素。
Website	http://process-group.com/zh-tw/

1. in Space
   

   DOMA-Lobby Stretched

2. in Space
   

   Centaline Sales Center

3. in Space
   

   Crafted Urban Flat in Taipei

4. in Industrial
   

   Echigo TOKImeki Resort SETSUGEKKA

5. in Space
   

   Family Life Reimagined

6. in Space
   

   FUKURACIA Marunouchi　OAZO

7. in Space
   

   Future style

8. in Space
   

   Himejima shrine | Sanshuden

9. in Industrial
   

   Le Lien

10. in Space
    

    LOTTE WORLD MALL_ FALL PROJECT

11. in Space
    

    Mody Road Garden

12. in Communication
    

    Passageway for compressed time

13. in Space
    

    Soundrise Headquarter

14. in Space
    

    Vaisseau Mère CarPark

15. in Space
    

    該吃漢堡 GUYS BURGER

16. in Communication
    

    Gyubang Culture and Art - wisdom of life and beauty of use

17. in Communication
    

    Mind The Gap

18. in Industrial
    

    PHYCOS Consultant Brand Design

19. in Communication
    

    Sesi (All the time in the world)

20. in Communication
    

    THE LOVING INSTRUCTION MANUAL

21. in Communication
    

    Thermos Bauhaus Bottle Pattern Design

22. in Communication
    

    Women’s Life Brand, AUDREY SUN

23. in Communication
    

    Zero Zero Recycle Brand Design

24. in Industrial
    

    AirQuality

25. in Industrial
    

    Message from the sky

26. in Industrial
    

    TSUTSUMU card case

27. in Industrial
    

    All in one fire fighting

28. in Industrial
    

    BalloonDock

29. in Industrial
    

    Clipspringer Seating Family

30. in Industrial
    

    Dab

31. in Industrial
    

    Furniture

32. in Industrial
    

    Holo cap

33. in Industrial
    

    IMPALA-Bicycle Intelligent Components

34. in Industrial
    

    JAM PRISM SET

35. in Industrial
    

    Morph

36. in Industrial
    

    OCTA

37. in Industrial
    

    Organism II

38. in Industrial
    

    Plus Driver

39. in Industrial
    

    RulerDock

40. in Industrial
    

    SCALES OF TENACITY

41. in Industrial
    

    Soldering pen

42. in Industrial
    

    ST3

43. in Industrial
    

    The leg prosthesis concept : Ordinary

44. in Industrial
    

    TRID

45. in Communication
    

    Typeface Research Project

46. in Industrial
    

    WRITING MOUSE

47. in Industrial
    

    AWA

48. in Space
    

    Cedar Hill Loop Pavilion

49. in Space
    

    GYEONGSANGBUK PROVINCIAL OFFICE NEW TOWN INFORMATION CENTER IN SOUTH KOREA

50. in Space
    

    Ham Saye Apartment

51. in Space
    

    New York Horizon

52. in Industrial
    

    Spiral Pavilion

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