Extra Form
Country China
Year 2024
Award GRAND PRIZE
Affiliation CHJ Jewellery
Designer TANG Haiqing, CHEN Danyuan, LIN Yunzhe, Alex
English The design of the packaging is inspired by China's intangible cultural heritage, the craft of "hua si xiangqian" (flower wire inlay), which embodies the auspicious culture of "meaningful symbols bring good fortune". It presents classic cultural imagery such as "carp jumping over the dragon gate", "hundred flowers competing for beauty", and "phoenixes and dragons dancing", showcasing the collision of Chinese aesthetic philosophy with modern fashion art. We take hua si (flower wire) as the foundation to protect and innovate tradition, reflecting the brand's romantic eastern inspiration。
Native 花鸟相涧,金丝入画。包装设计由中国非物质文化遗产——花丝镶嵌工艺启发灵感,传承“图必有意,意必吉祥”的祥瑞文化,于包装上呈现“鲤跃龙门”“百花争艳”“鸾飞凤舞”等经典文化意象图景,包装以新思承经典,汲取传统文化,糅粹于当代审美,同时将延绵千年的非遗花丝技艺进行,跃然展现了中国美学哲思与现代时尚艺术的碰撞。整体以蓝金搭配为色调,强烈的色彩对比巧妙展现了深邃优雅与摩登夺目的完美契合。限定礼盒设计独具匠心,古典雅致双开门八边形外观结构,内嵌灯光与观赏性立体金片相映成辉,内里压印枣花锦图案绸缎,使文化传承更富有温度和收藏价值。我们许以花丝为承,护传统新生,焕新非遗,体现品牌浪漫的东方遐思,再造东方时尚新境撷寰宇之色。
Positive Comments
Judging Comments "Golden Brushstrokes on Azure" by CHJ Jewellery, awarded the 'Grand Prize' at Asia Design Prize 2024, stands out for its innovative fusion of traditional Chinese craft "hua si xiangqian" and contemporary design elements. The jury was captivated by how the packaging design not only pays homage to China's intangible cultural heritage but also translates these traditional motifs into a modern fashion statement, reflecting the brand's commitment to preserving tradition while pushing the boundaries of modern aesthetics. The inclusion of auspicious symbols and classic cultural imagery, reinterpreted with a modern twist, was particularly praised for showcasing an elegant blend of history and modernity, thereby setting a new standard for luxury packaging design.
Board Pagination ‹ Prev 1 Next ›
/ 1
  1. Smart Washer Manual Bidet

  2. Aero Lite Wall Hung Shower Toilet

  3. MINIX The Flender Food Waste Disposer

  4. SLICK MAT CUSHION

  5. TOMARIGI

  6. THE LINE

  7. DURI donut portable baby potty

  8. S7

  9. JEISYS MEDICAL DENSITY

  10. DURI Portable Urinal

  11. PRO Feeding Series

  12. Candle Go

  13. GITD

  14. Birdhouse Toothpick Box

  15. Aircraft deicing equipment

  16. REall

  17. EZVIZ RE4 Plus Robot Vacuum and Mop Combo

  18. EZVIZ EP3x Pro Battery Powered Video Doorbell

  19. China Mobile RAX3000Me WiFi6 Router

  20. GROHE Pure RO System

  21. RainClick Combing Hand Shower

  22. kyu cloth

  23. MESH PAN

  24. SYNOPEX CRRT Hemodialysis Medical System

  25. LOOP

  26. Dream Shine Taoyuan Air Base Facilities

  27. HOTATA Ultra Thin and Embedded Clothes Dryer

  28. Enbio S Steam Autoclave

  29. JEISYS MEDICAL DLiv

  30. ZFA Growth Ring Cosmetic Packaging

  31. Min FX

  32. Card cloud computer EC BA02

  33. Smart video device P2V

  34. kyu daypack

  35. CA002 series

  36. UP DOWN GRILL

  37. Durable Soundproof Timber Door

  38. PIEZO Physical Complex Therapy Device System

  39. Assemble Leg Orthosis

  40. Dewy

  41. TAPERED STOOL

  42. Q Switch Nd YAG

Board Pagination ‹ Prev 1 Next ›
/ 1

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5