Extra Form
Country China
Year 2022
Award WINNER
Client Guangzhou Langbeiwan Catering Co., Ltd.
Affiliation MET Creative Brand Co., Ltd.
Designer Dong Qing
English Designers adopted the eaves in traditional Japanese architecture to the design of the door, and used the arrangement of high and low, so that the space has a sense of times and art. The first floor is full of warm yellow in the interior space, which gives off a warm and mysterious Japanese flavor. Up the stairway, come to the second floor. Designers relied on the space order and original structure, extracted the essence of Edo architecture, and created the retro style and Japanese style of space. The mistakenly built buildings, warm yellow lanterns and various signboards, which are full of sense of substitution.
Native 门头极具日本古典特色,又不失现代时尚感。设计师吸纳日本传统建筑中的屋檐造型运用到门头设计上,并采取高低错落的排列形式,让空间更具时代感和艺术性。灯笼、布缦、字牌、吊钟等元素,古朴雅致,丰富了空间的街景韵味。金属质感的栅格、灯光精致柔和,提升了空间的质感,契合了餐厅一楼酒吧和下午茶的功能属性。logo作为主视觉采用了软膜灯箱结合金属字的方式,更有现代氛围感。进入店内,便是特色鲜明酷炫的武士道景观打卡装置。设计师提取浪杯萬品牌的牛头元素,融合日本武士原型,充分体现空间的传统精神与古典情怀。同时,这一造型也能产生互动效应,形成视觉记忆点,吸引年轻消费者主动打卡传播。一楼整体内部空间采用暖黄色调,散发出温暖而又神秘的日本气息。高悬的灯笼,古雅的挂帘,悠然的山石竹景,在质朴之中给空间注入了无尽的禅意。拾级而上,出了楼梯口,便来到了二楼。设计师依托空间秩序和原有结构,提取江户建筑的精髓,打造空间的复古调性和日式风情。错落有致的年代建筑、暖黄色的灯笼、丰富多样的招牌看板,代入感十足,充满温度地还原了日式街景起承转合之精美。除了营造街道的真实感、繁华感,设计师还把石道、景观砂纹、绿竹古松等日式园林元素融入到空间中,形成游园一般的空间动线,使得空间韵味无穷。在餐饮区,设计师采用了障子屋造型,营造旧时寻常町家的味道。简约的线条、朦胧的意境,在光影的变换中,流露出朴素自然的寂静之美。障子门虚实相间、隔而不断的视觉效果,让空间更富有画面感与故事性。
Positive Comments
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