Communication

EARTHNIQ

Extra Form

Country	Japan
Year	2020
Award	WINNER
Client	N2CELL Japan
Affiliation	N2CELL Japan
Designer	Hasegawa Yuri, arlie Jay, kim tae woong
English	EARTHNIQ's main symbol stands for 'High-Tech Botanic Cosmetics'. The two circular shapes visualize the identity of EARTHNIQ, the first circle is "clean earth" that EARTHNIQ is aiming for, the second circle is technology, botanique and Unique. Based on the story that EARTHNIQ's philosophy of making a clean earth with its own technology by using plant natural ingredients and designed in a sensuous form with a clean mood and a bold form to feel the formative beauty. As a trend toward seeking specialty, the matte surface was designed with unique texture and brand identity that sincerity and agony to complete everything with small detail.
Native	アースニークのメインシンボルは「ハイテクボタニックコスメ」を象徴します。 二つの丸はアースニークのアイデンティティを可視化したもので、一番目の丸はアースニークが目指す「清い地球」を、二番目の丸は技術力(Technique)、植物由来成分(Botanique)、特別さ(Unique)を意味します。 自然と植物由来成分に基づいた独自の技術力で、清い地球を作っていくというアースニークの哲学が盛り込まれているストーリーに着目し、清い感じを感覚的な形で、全体的に大胆な形が造形的な美しさを感じられるようにデザインしました。 また、特別さを追求するトレンドを反映し、独特な質感でマットな表面をデザインしました。このように細かいところまで、すべてを完成する瞬間までに真心と悩みを込めたブランドのアイデンティティが込められています

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