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The Evergrowing Bank

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Country	China Hong Kong
Year	2021
Award	WINNER
Client	Hang Seng Bank
Affiliation	IMO design
Designer	Yan Yik Lun, Marco Choi, Natalie Chan, Fung Yeung
English	With the meaning of ever-growing in Chinese as the bank’s major business statement, the bamboo tree became the leading concept of the entire design. IMO has created a modern facade with aluminium alloy piling a five-storey high building featuring the structure is designed to reference the bamboo growing characteristics with interpretation of the bank taken root in Hong Kong with spirit of perseverance and vigorous growth. As the bank hall is positioned on the first floor, designer created full-height glazing all the way from ground level to the first. This new intervention translates the transparency of customer service complied by the bank.
Native	永恒 . 生長 恒生銀行旗艦分行設計 「恒生」原有「永恒生長」之意，我們以此作為靈感，以竹子作設計概念利用鋁合金條子結構，以現代化的竹子形態覆蓋整個五層高的全新恆生銀行的旗艦分行外牆立面空間，寓意恒生扎根香港堅毅不拔，無懼風雨，茁莊成長的精神。 其外牆設計開發需要同時平衡品牌元素，三維視覺和建築法規。 設計過程需要反复的進行立體模型和於現場進行局部的一比一模型作審查，以獲得最完美的效果。 利落的線條，簡潔明亮的設計同時配合恒生極具代表性的綠色品牌元素，既不誇張亦能保持品牌的辨識度。由於分行大堂為處於一樓部份，我們將一樓及地下外牆拆通，以全落地玻璃展示，同時利用綠色門套設計把視覺連接，形成視覺空間伸延，并建現代化、通透、重視與客戶溝通及互動的銀行形象。
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