Communication

Grampus Brand Identity

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	IVY SPORTS
Affiliation	YNL DESIGN
Designer	YOONA LEE SANGMI PARK
English	Grampus is a brand that develops and sells various kids' teaching aids to improve children's athletic ability and health. An active identity renewal was needed that matched the consumer trend of looking for convenient and usable teaching aids and focused on brand diversity and potential. To this end, we have newly established a brand image of sporty, energetic, and playful, taking into account the morphological characteristics of the Grampus parish and the sensitivity of the target class children. The main symbol of the killer whale is a collection of graphic elements that uniquely represent the shape of the parish.
Native	그램퍼스는 아이들의 운동신경과 건강 증진을 위해 다양한 키즈 교구를 개발 및 판매하는 브랜드입니다. 편리하고 사용성이 좋은 교구를 찾는 소비자 트렌드에 부합하고 브랜드의 다양성과 잠재력에 주목한 능동적인 아이덴티티 리뉴얼이 필요했습니다. 이를 위해 그램퍼스 교구의 형태적 특성과 타겟층인 어린이의 감성을 고려하여 spoty, energetic, playfu한 브랜드 이미지를 새롭게 구축했습니다.  범고래를 표현한 메인심볼은 교구의 형태를 유니크하게 표현한 각각의 그래픽 요소를 한데 모아 형상화하였습니다. 워드마크의 경우 기존의 각진 코너를 라운드화하여 아이들을 위한 제품으로서 안전성을 강조하였으며 교구의 다채로운 컬러를 반영해 브랜드 상징성을 높였습니다. 그램퍼스의 교구 형태에서 영감을 얻은 그래픽 모티브와 그램퍼스의 브랜드 키워드인 ‘PLAY’, ‘ENJOY’, ‘EASY’ 워딩을 조화롭게 표현하여 브랜드 톤앤매너를 구축했습니다. 그램퍼스의 포장박스, 테이프, 명함 등 다양한 애플리케이션 활용을 위해 그래픽 모티브와 로고타입의 유동적인 조합을 적용했습니다.
Positive Comments

1. in Communication
   

   Adjustable label

2. in Communication
   

   Comewithheavenlywind

3. in Industrial
   

   InkRuler

4. in Industrial
   

   Soap sharpener

5. in Industrial
   

   Ostrich balance car

6. in Industrial
   

   Protecter

7. in Industrial
   

   New Defend the net

8. in Space
   

   Because & So Couture

9. in Space
   

   Aplomb Life

10. in Communication
    

    Revive Salted Fish

11. in Industrial
    

    Parent-Child Shopping Cart

12. in Industrial
    

    SH-Hero Pen Box

13. in Communication
    

    information design

14. in Industrial
    

    momom

15. in Industrial
    

    SimpleVaccineNeedle

16. in Industrial
    

    ADAPTIER

17. in Communication
    

    Hao Chi De King Cuttlefish Logo

18. in Industrial
    

    JIN GU

19. in Industrial
    

    APMS-1020A / Air purifier and Humidifier

20. in Industrial
    

    AQUA PEELING

21. in Space
    

    Yunnan Baiyao Dali Park

22. in Communication
    

    Design of Epidemic Prevention System

23. in Industrial
    

    SMART-BOX

24. in Communication
    

    Zealren Design

25. in Space
    

    Snail Bay

26. in Space
    

    FRAME

27. in Space
    

    City of Light

28. in Industrial
    

    Bird's sake cup

29. in Industrial
    

    Toy Lamp NORA

30. in Communication
    

    Hope Water Branding

31. in Industrial
    

    City Toilet

32. in Space
    

    BINZHOU TENTIMES PARK ONE SALES CENTER

33. in Communication
    

    GYNOBETACARE

34. in Industrial
    

    LDM Laser Distance Measurement

35. in Industrial
    

    Portable Pearl China Tableware Set

36. in Space
    

    ONE RIVERSIDE MANSION

37. in Space
    

    WHEN LIFE MEETS LIGHT

38. in Space
    

    Merchants· The Bund of Nantong

39. in Industrial
    

    2020 Korea Public Service Ad Festival

40. in Space
    

    Wuxi Shi Ba Dang Restaurant

41. in Industrial
    

    Building blocks for general structures

42. in Space
    

    HCH Fashion Boutique Store

43. in Space
    

    SUNAC Chongqing One Sino Park

44. in Space
    

    RONSHINE JONOON · MOON & YARD

45. in Space
    

    Wood, Stone, Serenity

46. in Space
    

    THE TASTING ROOM

47. in Communication
    

    WAFERS LAB

48. in Space
    

    Tanya Chua [LEMURIA] world tour 2016

49. in Communication
    

    KIHACHI STYLE

50. in Industrial
    

    The bloom slim

51. in Space
    

    CM Cruise Terminal Sales Center

52. in Communication
    

    Grampus Brand Identity

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