Communication

THE LOVING INSTRUCTION MANUAL

Extra Form

Country	Japan
Year	2018
Award	Winner
Client	Rohto Pharmaceutical Co., Ltd. and MTI
Affiliation	AD&D
Designer	Ren Takaya, Ryota Iwamatsu
English	A women’s health mobile service, “Luna Luna” and Rohto Pharmaceutical Co., Ltd, have come together to create “THE LOVING INSTRUCTION MANUAL”. It’s a tool to help couples who are trying to conceive get a better understanding of each other. We compiled women’s mind and body mechanism that husbands want to understand in the booklet with illustrations and easy-to-read sentences. Also includes a data visualization puzzle analyzed from women’s basic body temperature and behavior patterns, and a original music record.
Native	生理周期・体調管理サービス “ルナルナ”とロート製薬による妊活応援プロジェクト“Hand in Hand”のキャンペーン第一弾として、女性から男性パートナーに送ることができる“THE LOVING INSTRUCTION MANUAL（世界で一番あたたかい取り扱い説明書）”です。妊活に向き合う上で生じやすい夫婦間のギャップを埋めるためのツールで、さまざまな分野の専門家の協力をもとに、心と身体の仕組みや一ヶ月のリズム、妊娠する上で必要な知識など、パートナーに理解してほしいことをブックレットにまとめ、イラストレーションと読みやすい文章で表現しました。また、女性の基礎体温や行動パターンから解析し視覚的に表現したパズルや周期から生成したオリジナル楽曲が収められたレコードが添えられています。
Website	http://www.ad-and-d.jp

1. in Space
   

   Blazing Night

2. in Space
   

   Tokyu Ikegami Line Nagahara station

3. in Communication
   

   INSOUND

4. in Space
   

   Eclipse

5. in Communication
   

   Exlicon MX A drawing tool without boundaries

6. in Space
   

   WHITE LINE

7. in Communication
   

   lalaif

8. in Communication
   

   NILTO

9. in Space
   

   CLOUD SHADE

10. in Space
    

    Elite Dental Clinic

11. in Space
    

    Key Of The Maze

12. in Space
    

    Working In Progress X GPU

13. in Industrial
    

    PRO Feeding Series

14. in Space
    

    Mito City Shimoirino Health Promotion Center

15. in Space
    

    48 VILLANS

16. in Communication
    

    Ding OS Collaborative Computing OS

17. in Space
    

    Flow Of Silence

18. in Space
    

    project SY

19. in Communication
    

    Shroom

20. in Space
    

    DAY NIGHT De Legno

21. in Space
    

    Enchanted House

22. in Space
    

    House to Live with Art

23. in Communication
    

    Columbia New character IKKI

24. in Space
    

    TWINKLE MOON

25. in Communication
    

    Sine AI

26. in Communication
    

    BURNOUT SYNDROME THERAPY

27. in Industrial
    

    Candle Go

28. in Space
    

    WASTE PAVILION

29. in Industrial
    

    GITD

30. in Communication
    

    After

31. in Communication
    

    Heineken Talk Label

32. in Industrial
    

    Birdhouse Toothpick Box

33. in Industrial
    

    Aircraft deicing equipment

34. in Communication
    

    Eco Friendly Dolmen

35. in Communication
    

    Suwon Hwaseong branding project

36. in Communication
    

    BEAM Light Pollution Data Visualization

37. in Industrial
    

    REall

38. in Communication
    

    EDUKOCCA Brand eXperience Design

39. in Space
    

    Wangqing Stone Showroom

40. in Space
    

    Zhengfang Nanwan Sales Center

41. in Communication
    

    Artiant Hub Branding Design

42. in Space
    

    Shanxia Fire Station

43. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

44. in Communication
    

    VRIN 3D

45. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

46. in Space
    

    H Eye Planter

47. in Space
    

    Weaving Nature x Human Garden

48. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

49. in Communication
    

    361 degree kids Jump Rope Limited Packaging

50. in Industrial
    

    GROHE Pure RO System

51. in Industrial
    

    RainClick Combing Hand Shower

52. in Space
    

    Negative 45

53. in Industrial
    

    kyu cloth

54. in Space
    

    Inner Garden Hotpot in Chengdu Talent Hub

55. in Space
    

    WATER EV Charging Station

56. in Communication
    

    Plu packaging design

57. in Space
    

    Staircase

58. in Communication
    

    BEVERCITY brand design

59. in Industrial
    

    MESH PAN

60. in Space
    

    The Dusk

Designed by sketchbooks.co.kr / sketchbook5 board skin