Communication

Banana paper projects Ashi

Extra Form

Country	Cambodia
Year	2024
Award	GOLD WINNER
Client	Kumae Banana Paper Products Co., Ltd.
Affiliation	KIT DESIGN FARM
Designer	Yoshihiro Kitayama
English	Ashi paper is result of combination between 70% banana fiber and 30% recycled bottle fiber.“Ashi” products are water resistant, up-cycling, long lasting and handmade our products that are proudly made by former workers at the dump site.We make products such as pouches, coasters and postcards made of paper printed with over 50 graphics inspired by Cambodia’s nature and culture.“Ashi” is a brand as souvenirs for tourists in Siem Reap. We aim to create products that recollecting emotions and excitement of Cambodia.We make everything from materials to products in a village.We are spreading of bringing the real “made in Cambodia” to the world.
Native	「亜紙」はバナナペーパーに独自の方法で加工を施し、耐久・耐水性を加えたkumaeが開発したオリジナルの新しい紙素材です。一枚ずつ手で漉いた紙に、カンボジアの自然や文化、伝統、暮らしなどからインスパイアされた50種類を超えるグラフィックを印刷して、ポーチやコースター、カードケース、ポストカードなどのプロダクトをつくっています。「Ashi」はシェムリアップで観光客へ向けたお土産ブランドとして展開していて、カンボジアへ訪れて感じたワクワクやドキドキをふっと思い出す、そんなプロダクトを目指しています。 またメイド・イン・カンボジアのモノがまだ少ない中、素材から商品までシェムリアップのゴミ山の側にある小さな村でつくりながら、本物のメイド・イン・カンボジアを世界へ発信しています。
Website	kit-design.jp
Positive Comments
Judging Comments	The Banana Paper Projects "Ashi" by Yoshihiro Kitayama received the 'Gold Winner' at the Asia Design Prize 2024 for its innovative use of sustainable materials, combining banana fiber with recycled bottle fiber to create water-resistant, upcycled products. The jury highlighted the project's social impact, employing former dumpsite workers to handcraft items that capture Cambodia's nature and culture, embodying the essence of "made in Cambodia" and offering tourists meaningful souvenirs while promoting environmental sustainability.

1. in Space
   

   ARTBOX

2. in Space
   

   The Scape Sansu

3. in Industrial
   

   SLICK MAT CUSHION

4. in Communication
   

   DREAM CANVAS STUDIO Visual Branding

5. in Space
   

   POWER 8 LIGHTING SHOWROOM

6. in Communication
   

   hohe Gyeongju Pool Villa Branding

7. in Communication
   

   POSTECH Changeup Ground Leaflet

8. in Communication
   

   Shuiyue Dongtian

9. in Communication
   

   WEATHER IN NEXEN

10. in Communication
    

    Hifive

11. in Communication
    

    Utsuroi

12. in Space
    

    VANKE FOLK CUSTOM LIBRARY

13. in Communication
    

    Change is the Only Difference Textile Series

14. in Space
    

    Ki no iE

15. in Communication
    

    CRACK

16. in Space
    

    poppy lounge

17. in Communication
    

    KYC Brand eXperience Design

18. in Industrial
    

    TOMARIGI

19. in Space
    

    Time Captured Space Delighted GanghwaHanok

20. in Space
    

    Green Cascade

21. in Space
    

    GAEPO OREUM

22. in Space
    

    Blue Core 189

23. in Communication
    

    Sustainable Regeneration Consciousness

24. in Space
    

    SUSHI KOJI

25. in Industrial
    

    THE LINE

26. in Space
    

    Zhengfang South Bay Capital Sales Center

27. in Communication
    

    Dear Earth

28. in Space
    

    TAFALONG Exhibition

29. in Industrial
    

    DURI donut portable baby potty

30. in Space
    

    GUOHUA FINANCIAL CENTER

31. in Communication
    

    YOYO

32. in Space
    

    Looping Flower

33. in Communication
    

    Vocal Island

34. in Communication
    

    FIZZ

35. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

36. in Communication
    

    Christmas Light Fantasia

37. in Industrial
    

    S7

38. in Communication
    

    SUM Air Brand Identity Design

39. in Communication
    

    WATER 2 App And Charger Display

40. in Communication
    

    Banana paper projects Ashi

41. in Space
    

    Ashiya S Residence

42. in Space
    

    Touch Tea

43. in Industrial
    

    JEISYS MEDICAL DENSITY

44. in Space
    

    The Land of Art

45. in Communication
    

    Niigata Kameda Distillery

46. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

47. in Communication
    

    Berklee College of Music

48. in Communication
    

    Hosil

49. in Industrial
    

    DURI Portable Urinal

50. in Communication
    

    Infant Snap

51. in Space
    

    Blazing Night

52. in Space
    

    Tokyu Ikegami Line Nagahara station

Designed by sketchbooks.co.kr / sketchbook5 board skin