Communication

The Fishermen

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	JISANG YU, HYEJUNG OH, JONGBYUM CHOI, RAHAM KIM, NAMYII LEE
English	Since September in 2017, ‘The Fishermen And The Sea’ now takes first place in viewer ratings among other programs that go on the air at the same time, breaking its own rating record everytime. In order to effectively visualize 'friendly and enjoyable' fishing activities, we use angled shapes, witty characters, vivid colors as our key design elements and consistently apply those elements in various media. ‘The Fishermen And The Sea’'s irregular and angled visual motif made a highly characterized design principle which is different from other informative contents.
Native	도시어부는 2017년 9월 첫 방송을 시작해 매회 최고 시청률을 경신하는 대한민국 최초 낚시 버라이어티 프로그램입니다. 생동감 넘치고 친근한 낚시의 시각적 구현을 위해 각진 쉐입, 위트 있는 캐릭터라이즈, 원색의 컬러를 디자인 키워드로 설정하여 다양한 매체에 일관성 있게 적용하였습니다. 도시어부만의 비규칙적이고 각진 비주얼 모티프는 일반적인 정보 전달성 콘텐츠디자인과는 차별되는 개성 있는 비주얼룩을 확립하였습니다. 이러한 비주얼브랜딩 확립으로 시각적인 차별성을 부여하여 경험자들이 다양한 시각적 경험을 효율적으로 체험할 수 있는 콘텐츠로서의 경쟁력을 갖추었습니다.

1. in Communication
   

   Vitamin Package Design

2. in Communication
   

   EARTHNIQ

3. in Communication
   

   Toothpaste package design

4. in Communication
   

   INSIDE

5. in Industrial
   

   CHP-8300R

6. in Industrial
   

   FLAT BOTTLE 500ML

7. in Space
   

   Art Movement

8. in Space
   

   THE PARK

9. in Industrial
   

   Neuron TORQ

10. in Communication
    

    Seotun Saram Brand Identity

11. in Industrial
    

    Signature Collection

12. in Industrial
    

    PLAT Natural Shower Toilet

13. in Communication
    

    Packing of the city

14. in Communication
    

    Cunic

15. in Communication
    

    AA Membership Ad

16. in Industrial
    

    Two Air

17. in Industrial
    

    AXION

18. in Industrial
    

    Headset Mpow

19. in Industrial
    

    Medical device

20. in Communication
    

    The Fishermen

21. in Space
    

    Metamorphosis in the Forest

22. in Communication
    

    SAN LAMP SYSTEM

23. in Communication
    

    Report Design Project

24. in Space
    

    Floral Pavilion

25. in Industrial
    

    Folding

26. in Communication
    

    Chinese Opera

27. in Communication
    

    Vote package

28. in Space
    

    Campari spritz pop up store

29. in Communication
    

    COLOR AFFINITY

30. in Industrial
    

    CATAGLYPHIS

31. in Industrial
    

    Pimoji

32. in Industrial
    

    Help You Up

33. in Industrial
    

    air Tray

34. in Industrial
    

    ODADO

35. in Industrial
    

    Retractable

36. in Communication
    

    A moment.

37. in Industrial
    

    pubo

38. in Industrial
    

    MULTIFUNCTIONAL

39. in Communication
    

    세결 SEGYUL

40. in Communication
    

    Geongang-won Darin

41. in Industrial
    

    Momo

42. in Communication
    

    Nomad Charmer

43. in Communication
    

    LIPACK

44. in Industrial
    

    Car clothing steamer

45. in Industrial
    

    90 anti dust drill

46. in Space
    

    CORE OF MEMORY

47. in Industrial
    

    Travel razor

48. in Industrial
    

    Mini Mobile Stage

49. in Industrial
    

    Leading Dancer

50. in Industrial
    

    Bite To Clean

51. in Industrial
    

    Marvel Go

52. in Industrial
    

    Missing And Missing

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