Space

NCSOFT Lobby Renewal Coexistence

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	NCSOFT
Affiliation	CA PLAN
Designer	Heunsaem Oh, Seungyoung Jung, Eunjung Yoo, Chaerim Jeong, Haena Song
English	With the concept of ‘coexistence’, the space was designed to encompass the real world and the game world created by NCSOFT. The virtual world is as real as the reality, and creative to offer users experiences of many different worlds and the opportunity to create another ego through games. The game world has its own value as another separate world not just a virtual space. We tried to mix virtual and physical space, focusing on the nature of the game. We defined three main space hubs -Portal, Gallery, and Café- in order to shape the concept, we derived four design keywords- VIEW, JUXTAPOSITION, INTERACTION, and GATE for each space.
Native	‘공존(Coexistence)’이라는 컨셉 아래, 엔씨소프트가 창조하는 게임 속 세계와 현실세계가 다양한 공간 경험을 통해 공존하도록 디자인했다. 엔씨소프트가 만들어내는 가상세계는 현실 세계만큼 리얼하고 창조적이며 유저들은 게임을 통해 수많은 세상을 경험하고 또 다른 자아를 생성한다. 게임 속 세계는 단순한 가상의 공간이 아닌, 실존하는 또 하나의 독립된 세상이며 그 자체로 존재가치를 가진다. 우리는 게임의 이런 특성에 집중하여 가상공간과 물리공간의 혼합을 시도했다. 이를 위해, 3개의 메인 공간 거점(Portal, Gallery, Cafe)을 설정하고, 공존이라는 컨셉을 형상화하기 위해 각 공간에 적용할 디자인 키워드 4가지- VIEW, JUXTAPOSITION, INTERACTION, GATE를 도출했다. 또한 로비 전체 공간을 관통하는 새로운 3개의 축을 중심으로 새롭게 구축되는 공간과 기존 공간이 연계성을 가지도록 구성했다. 메인 공간의 톤앤매너는 기존 시설의 화이트 톤과 명확하게 구분하여 각 공간의 영역성을 강조하면서도 다른 두 개의 차원이 공존하는 것처럼 표현했다.
Website	kr.ncsoft.com/en
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