Communication

Grampus Brand Identity

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	IVY SPORTS
Affiliation	YNL DESIGN
Designer	YOONA LEE SANGMI PARK
English	Grampus is a brand that develops and sells various kids' teaching aids to improve children's athletic ability and health. An active identity renewal was needed that matched the consumer trend of looking for convenient and usable teaching aids and focused on brand diversity and potential. To this end, we have newly established a brand image of sporty, energetic, and playful, taking into account the morphological characteristics of the Grampus parish and the sensitivity of the target class children. The main symbol of the killer whale is a collection of graphic elements that uniquely represent the shape of the parish.
Native	그램퍼스는 아이들의 운동신경과 건강 증진을 위해 다양한 키즈 교구를 개발 및 판매하는 브랜드입니다. 편리하고 사용성이 좋은 교구를 찾는 소비자 트렌드에 부합하고 브랜드의 다양성과 잠재력에 주목한 능동적인 아이덴티티 리뉴얼이 필요했습니다. 이를 위해 그램퍼스 교구의 형태적 특성과 타겟층인 어린이의 감성을 고려하여 spoty, energetic, playfu한 브랜드 이미지를 새롭게 구축했습니다.  범고래를 표현한 메인심볼은 교구의 형태를 유니크하게 표현한 각각의 그래픽 요소를 한데 모아 형상화하였습니다. 워드마크의 경우 기존의 각진 코너를 라운드화하여 아이들을 위한 제품으로서 안전성을 강조하였으며 교구의 다채로운 컬러를 반영해 브랜드 상징성을 높였습니다. 그램퍼스의 교구 형태에서 영감을 얻은 그래픽 모티브와 그램퍼스의 브랜드 키워드인 ‘PLAY’, ‘ENJOY’, ‘EASY’ 워딩을 조화롭게 표현하여 브랜드 톤앤매너를 구축했습니다. 그램퍼스의 포장박스, 테이프, 명함 등 다양한 애플리케이션 활용을 위해 그래픽 모티브와 로고타입의 유동적인 조합을 적용했습니다.
Positive Comments

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   Touch the Sky

2. in Space
   

   Repose

3. in Space
   

   Metropolitan

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   WEST COAST INNOVATION TECHNOLOGY CITY

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   Pon & Tem CAFE

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   The Dreamer Base

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   Pure Processional Views

9. in Space
   

   Rustic Blends Sleek

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    Meeting with elegant

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    Because & So Couture

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    Aplomb Life

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    Yunnan Baiyao Dali Park

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    Snail Bay

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    FRAME

16. in Space
    

    City of Light

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    BINZHOU TENTIMES PARK ONE SALES CENTER

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    ONE RIVERSIDE MANSION

19. in Space
    

    WHEN LIFE MEETS LIGHT

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    HCH Fashion Boutique Store

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    Wood, Stone, Serenity

26. in Space
    

    THE TASTING ROOM

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    CM Cruise Terminal Sales Center

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    GREENLAND IN OPTICS VALLEY Sales Center

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    EP Books TAICHUNG

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    FC Bayern München Asia Office

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    Live and Harmony

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    Fragrance of Classic

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    The axis of space time turning

36. in Space
    

    Green Moving Rhythms

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    Craftwork Time Machine

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    Peacock

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    Tranquil State of Spring&Stone

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    CHI office

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    JiuJianTang Club

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    Dongyue

43. in Space
    

    Magnificence in Prosperity

44. in Space
    

    Fengda Fengxiang City Sales Department

45. in Space
    

    An Eternal Promise

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    The Tranquil Gathering

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    Central Park

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    Midnight Sunhouse

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    Wending lecture hall

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    NCSOFT Lobby Renewal Coexistence

51. in Space
    

    Nanjing Powerlong City Sales Center

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    Yango Wenlan Mansion Sales Center

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    Decade the love

55. in Space
    

    S400 Exposed Shower System

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