Space

PENTAHEAL Clinic Rebranding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Peridot Corp.
Affiliation	EIDETIC
Designer	Olivia Shin, Rona Shin
English	Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Native	의료 서비스를 상징하는 Medical symbol ‘Cross (+)’에서 착안하여 가로축과 세로축의 확장성을 모티브로 심볼마크를 디자인하였습니다. Pentaheal의 알파벳 ‘P, T, H’를 활용하여 Cross(+) 형태를 연상할 수 있도록 조합하였습니다. P와 T를 유기적으로 연결하였고 H를 심볼 아래 쪽에 배치함으로써 견고하고 단단한 모양의 심볼마크가 설계되었습니다. '십자(+)'자 형태에서 뻗어나온 선은 펜타힐 클리닉의 서비스 영역이 다양한 분야로 확장될 수 있음을 나타냅니다. 심볼마크의 가로, 세로축을 적극 활용하여 'Cross(+)'의 확장성을 시각적으로 강조하였으며 심볼마크의 확장은 인쇄물, 유니폼, 병원 사이니지, 소셜 디자인을 이어주는 형태로 일관된 브랜드 아이덴티티를 구축하고 있습니다. ‘Cross(+)’ 형태에서 확장되어 뻗어가는 각각의 라인은 #pioneering #leading #central #trust의 핵심가치를 나타내며, 이는 펜타힐이 병원을 넘어 사람들에게 활기 넘치는 삶을 제공하는 새로운 의학이라는 차별성을 강조합니다.
Positive Comments

1. in Space
   

   Imaise house

2. in Space
   

   White Mountain Club House

3. in Space
   

   WINE SOCIAL

4. in Space
   

   RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

5. in Space
   

   The U Club House

6. in Space
   

   LOVE EARTH SWITCH OFF

7. in Space
   

   SHOKUTEI SUSHI

8. in Space
   

   Traditional Korean style house Cafe Bidam

9. in Space
   

   LON CHUANG Elevator Exhibition Hall

10. in Space
    

    Breathing Space Sculpture

11. in Space
    

    STRINGS of CREATIVENESS

12. in Space
    

    Flow

13. in Space
    

    Chasing Light

14. in Space
    

    DuoSTiX Hygiene Spray

15. in Space
    

    Green Origin Ice Wine Pavilion

16. in Space
    

    Time River Experience Center

17. in Space
    

    Gracious Flow

18. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

19. in Space
    

    Cloud Walk Pavilion

20. in Space
    

    dreamer

21. in Space
    

    ENTROPY OFFICE

22. in Space
    

    Yinlu restaurant

23. in Space
    

    Jian Sushi

24. in Space
    

    Fairy Tale Forest

25. in Space
    

    Lakeshore Hotel Hualien Taroko

26. in Space
    

    An Villa Aesthetics Pavilion

27. in Space
    

    116 Lake House

28. in Space
    

    E House

29. in Space
    

    The Relaxation in Art

30. in Space
    

    ZER01NE DAY 2019

31. in Space
    

    GINZA SORA

32. in Space
    

    Park Light

33. in Space
    

    W.M

34. in Space
    

    Taiyuan Longfor Tianju

35. in Space
    

    Seocho Grand Xi Skydeck

36. in Space
    

    Liberte

37. in Space
    

    Jenga Box

38. in Space
    

    ResoNet Pavilion I

39. in Space
    

    ACESITE PARK

40. in Space
    

    Activity Centre in Longwan Urban Village

41. in Space
    

    ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

42. in Space
    

    House with a garden

43. in Space
    

    PENTAHEAL Clinic Rebranding

44. in Space
    

    Mayfair by the sea

45. in Space
    

    SM Residence

46. in Space
    

    Ship79

47. in Space
    

    HONG AN LI YUAN SALES CENTER

48. in Space
    

    Pura Vida

49. in Space
    

    Space Trio For The Elderly

50. in Space
    

    BT Space

51. in Space
    

    Every Thai

52. in Space
    

    ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

53. in Space
    

    Ruler of the Castle

54. in Space
    

    atl atl

55. in Space
    

    FFB Bar

56. in Space
    

    Sho

57. in Space
    

    The Beginning of Culture

58. in Space
    

    Turn and Look

59. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

60. in Space
    

    ARC X ART

Designed by sketchbooks.co.kr / sketchbook5 board skin