Space

COUCOU Rebranding

Extra Form

Country	China
Year	2022
Award	WINNER
Client	COUCOU Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	Tori Wu
English	The meaning behind the word “cou” in Coucou is “people gathered by the water". The three letters C, O, U used within the logo stands for the celebration and welcoming of people with opened arms, alluding to the traditional Chinese philosophy of hemispherical dome. The logo uses the letter U as the basic element and develops a series of supplementary graphics around it, representing the idea that Coucou puts importance on every reunion with “U”. Based on this idea, Coucou develops its series of illustrations, different bodies gathered together, spreading the feeling of happiness in reunion.
Native	作为近年来火锅界的网红品牌，湊湊以“火锅+茶憩”的创新业态模式，目前已迅速成为餐饮火锅品类的头部品牌。湊湊希望带给消费者的不仅是良好的餐饮体验，更希望提供给消费者一种欢聚的生活方式。正如湊湊的品牌使命所言“促进情感交流，创造快乐生活”，为消费者创造 “幸福感” 是品牌坚持的价值主张。湊湊的湊字原意是指人们相聚于水边，Logo图形元素取自C、O、U三个字母，寓意张开双臂欢呼聚会的人们，并巧妙融入中国天圆地方的传统哲学以及代表湊湊火锅的动感线条。在设计上向国际品牌看齐，线条趋向简洁以提升现代感。在色彩上选择使用时尚感的玫瑰金，让人联想到美好的事物和时尚的温柔。从Logo中提取U作为基本元素，延伸出一系列的辅助图形，代表着湊湊重视跟你 "U" 的每一次相聚，使用于品牌沟通中的所有触点及应用物中，进一步强调品牌特征，保持视觉形象上的关联性和统一性。“U”型图案除了可作为辅助图形，亦可看做欢呼的手臂图形，基于此概念发展除了湊湊系列人物插画，不同的个体湊在一起，传达出相聚的幸福感。
Positive Comments

1. in Space
   

   COUCOU Rebranding

2. in Space
   

   The Lavishness

3. in Space
   

   Realm of Eastern Literati

4. in Space
   

   ZEXIN LUOYANG YUNYUE TIANZHU

5. in Space
   

   Aureole Sky Castle

6. in Space
   

   Yango Jiaxing Sales Center

7. in Space
   

   Transformation of Dongmen Wharf Chengdu

8. in Space
   

   Xi'an 'SKY MANSION' Marketing Center

9. in Space
   

   Erran

10. in Space
    

    Original Chicken

11. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

12. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

13. in Space
    

    The Traders Club

14. in Space
    

    GENTLE AS A MIRROR TIME CREATION

15. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

16. in Space
    

    Climate adapted City Color Design Method

17. in Space
    

    Hang Seng New Generation banking

18. in Space
    

    Return of spirit

19. in Space
    

    The First Drizzle Of Spring

20. in Space
    

    Wave

21. in Space
    

    RP Luxury Watches Galleria

22. in Space
    

    Suzhou ONE LAKE Life Experience Center

23. in Space
    

    Modern Heritage

24. in Space
    

    Streamlined Arc

25. in Space
    

    Liquor Store WHISKEY AND JOY

26. in Space
    

    SFC OLED Laboratory Dream Factory

27. in Space
    

    SFC BIO Laboratory Space Branding and Design

28. in Space
    

    NEXT Sales Center

29. in Space
    

    A Retreatful Ryokan Home

30. in Space
    

    Wonderful Village

31. in Space
    

    CoCo Tea Coffee Juice Shop in Shiquan Street

32. in Space
    

    YE Design Office

33. in Space
    

    Nanjing Times Mansion Sales Centre

34. in Space
    

    NOTHINCOFFEE CAFE

35. in Space
    

    Lingering Bliss

36. in Space
    

    Ocean Prospect Sales Center

37. in Space
    

    11 degrees black

38. in Space
    

    Growing Tree

39. in Space
    

    Open storage and exhibition in the museum

40. in Space
    

    COLLABORATIVE CONNECTIONS

41. in Space
    

    The Golden Sunrise

42. in Space
    

    Noir Waltz

43. in Space
    

    Dan Mo

44. in Space
    

    INSIDE MAGRITTE EXHIBITION

45. in Space
    

    Hilltop Sky

46. in Space
    

    Aqua Romance

47. in Space
    

    The Dance of Light

48. in Space
    

    The wine shop of Canaan Winery

49. in Space
    

    CR Life Sciences Park

50. in Space
    

    Librio Yukuhashi

51. in Space
    

    The Wisdom Domain

52. in Space
    

    Vanke Luciferous Oasis

53. in Space
    

    Ryokan Myoken Ishiharaso

54. in Space
    

    YAKINIKU AND SAKE BAR

55. in Space
    

    The sounds of nature

56. in Space
    

    Between You and Me

57. in Space
    

    Hilton Shenzhen World Exhibition Center

58. in Space
    

    Rainbow House

59. in Space
    

    Tracks of Light and Shadows

60. in Space
    

    Shimmer

Designed by sketchbooks.co.kr / sketchbook5 board skin