Communication

Berklee College of Music

Extra Form
Country	Korea
Year	2024
Award	GOLD WINNER
Affiliation	Hongik University
Designer	Geon Kim
English	Berklee College of Music is a music education institution that focuses on practical music. And it was designed to reveal the identity of Berklee College of Music. The typo of the logo consists of a rectangular bar. This is inspired by the design common in music editing programs, which is used by practical music. The overall design was designed by reflecting popularity and creativity, which are the characteristics of practical music. Also logo was used to freely express each square element of typo by adjusting square of logo, just as 'Berklee' students freely deal with musical instruments and music editing programs.
Native	버클리 음악대학은 실용음악을 중점적으로 다루는 음악 교육기관으로 버클리 음악대학의 정체성을 드러낼 수 있도록 디자인하였습니다. 로고의 타이포는 직사각형의 막대로 구성되어 있으며, 실용음악에서 사용하는 음악 편집 프로그램에서 흔히 볼 수 있는 디자인에서 영감을 얻었습니다. 실용음악의 특징인 대중성과 창의성을 반영하여 전체적인 디자인을 디자인하였습니다. 또한 로고 측면에서는 버클리 음악대학 학생들이 악기와 음악 편집 프로그램을 자유롭게 다루듯이 로고 안의 사각형을 자유롭게 조절하여 타이포의 각 사각형 요소를 통해 로고를 자유롭게 그래픽적으로 표현할 수 있도록 디자인하였습니다.
Positive Comments
Judging Comments	The Berklee College of Music concept design by Geon Kim was awarded the 'Gold Winner' at the Asia Design Prize 2024 for its innovative logo that encapsulates the essence of practical music education. The jury was impressed with how the design integrates elements from music editing programs into the typography, reflecting Berklee's focus on practicality, popularity, and creativity, and allowing for a dynamic expression of music akin to the freedom Berklee students have with their instruments and software.