Communication

Berklee College of Music

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Affiliation	Hongik University
Designer	Geon Kim
English	Berklee College of Music is a music education institution that focuses on practical music. And it was designed to reveal the identity of Berklee College of Music. The typo of the logo consists of a rectangular bar. This is inspired by the design common in music editing programs, which is used by practical music. The overall design was designed by reflecting popularity and creativity, which are the characteristics of practical music. Also logo was used to freely express each square element of typo by adjusting square of logo, just as 'Berklee' students freely deal with musical instruments and music editing programs.
Native	버클리 음악대학은 실용음악을 중점적으로 다루는 음악 교육기관으로 버클리 음악대학의 정체성을 드러낼 수 있도록 디자인하였습니다. 로고의 타이포는 직사각형의 막대로 구성되어 있으며, 실용음악에서 사용하는 음악 편집 프로그램에서 흔히 볼 수 있는 디자인에서 영감을 얻었습니다. 실용음악의 특징인 대중성과 창의성을 반영하여 전체적인 디자인을 디자인하였습니다. 또한 로고 측면에서는 버클리 음악대학 학생들이 악기와 음악 편집 프로그램을 자유롭게 다루듯이 로고 안의 사각형을 자유롭게 조절하여 타이포의 각 사각형 요소를 통해 로고를 자유롭게 그래픽적으로 표현할 수 있도록 디자인하였습니다.
Positive Comments
Judging Comments	The Berklee College of Music concept design by Geon Kim was awarded the 'Gold Winner' at the Asia Design Prize 2024 for its innovative logo that encapsulates the essence of practical music education. The jury was impressed with how the design integrates elements from music editing programs into the typography, reflecting Berklee's focus on practicality, popularity, and creativity, and allowing for a dynamic expression of music akin to the freedom Berklee students have with their instruments and software.

1. in Space
   

   ARTBOX

2. in Space
   

   The Scape Sansu

3. in Industrial
   

   SLICK MAT CUSHION

4. in Communication
   

   DREAM CANVAS STUDIO Visual Branding

5. in Space
   

   POWER 8 LIGHTING SHOWROOM

6. in Communication
   

   hohe Gyeongju Pool Villa Branding

7. in Communication
   

   POSTECH Changeup Ground Leaflet

8. in Communication
   

   Shuiyue Dongtian

9. in Communication
   

   WEATHER IN NEXEN

10. in Communication
    

    Hifive

11. in Communication
    

    Utsuroi

12. in Space
    

    VANKE FOLK CUSTOM LIBRARY

13. in Communication
    

    Change is the Only Difference Textile Series

14. in Space
    

    Ki no iE

15. in Communication
    

    CRACK

16. in Space
    

    poppy lounge

17. in Communication
    

    KYC Brand eXperience Design

18. in Industrial
    

    TOMARIGI

19. in Space
    

    Time Captured Space Delighted GanghwaHanok

20. in Space
    

    Green Cascade

21. in Space
    

    GAEPO OREUM

22. in Space
    

    Blue Core 189

23. in Communication
    

    Sustainable Regeneration Consciousness

24. in Space
    

    SUSHI KOJI

25. in Industrial
    

    THE LINE

26. in Space
    

    Zhengfang South Bay Capital Sales Center

27. in Communication
    

    Dear Earth

28. in Space
    

    TAFALONG Exhibition

29. in Industrial
    

    DURI donut portable baby potty

30. in Space
    

    GUOHUA FINANCIAL CENTER

31. in Communication
    

    YOYO

32. in Space
    

    Looping Flower

33. in Communication
    

    Vocal Island

34. in Communication
    

    FIZZ

35. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

36. in Communication
    

    Christmas Light Fantasia

37. in Industrial
    

    S7

38. in Communication
    

    SUM Air Brand Identity Design

39. in Communication
    

    WATER 2 App And Charger Display

40. in Communication
    

    Banana paper projects Ashi

41. in Space
    

    Ashiya S Residence

42. in Space
    

    Touch Tea

43. in Industrial
    

    JEISYS MEDICAL DENSITY

44. in Space
    

    The Land of Art

45. in Communication
    

    Niigata Kameda Distillery

46. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

47. in Communication
    

    Berklee College of Music

48. in Communication
    

    Hosil

49. in Industrial
    

    DURI Portable Urinal

50. in Communication
    

    Infant Snap

51. in Space
    

    Blazing Night

52. in Space
    

    Tokyu Ikegami Line Nagahara station

Designed by sketchbooks.co.kr / sketchbook5 board skin