Communication

Women’s Life Brand, AUDREY SUN

Extra Form

Country	Australia
Year	2018
Award	Winner
Affiliation	AUDREY REEFS
Designer	HUN SUK HWANG
English	Issues regarding the safety of sanitary pads have caused greatly increased concern among women in Korea and in other countries outside of Asia. To prevent the spread of these incidents, like the Oxy humidifier disinfectant incident that occurred in Korea, we introduced the natural brand AUDREY SUN to the Asia Design Prize 2018. AUDREY SUN (International Trademark Registration No. 4020170063595) is being presented to the ADP as a women’s life brand that was researched and developed in a clean environment (by Audrey Reefs Pty Ltd located in Australia) which prioritizes safety from everyday pollution and harmful chemicals.
Native	한국에서 모든 여성들에게 사회적으로 큰 이슈가 된 생리대 안전성 문제를 아시아 권역 외 타국가에도 널리 알리며, 한국에서 일어났던 제2, 제3의 옥시 가습기살균제 사태를 미연에 방지하고자 하며 Asia Design Prize 2018에 출품하게 되었습니다. 금번 ADP에 출품 하는 오드리선의 상징인 브랜드 아이덴티티 (Brand Identity)는 각종 공해와 인체에 해로운 화학약품 들로부터 모두의 안전을 최우선으로 생각 하는 지구상의 청정지역 호주에 위치한 오드리리프스 사에서 연구, 개발한 여성 라이프 브랜드 입니다. 오드리선의 ‘선’은 한문으로 가늘고 긴 선을 의미하는 ‘줄선(線)’ 과 ‘착할선(善)’ 에서 유래되어, ‘내몸에 착한 線, 너에게 착할 善’ 이라는 슬로건과 함께 탄생 하였으며, ‘내몸에 착한 선’은 아시아 여성의 활동적인 모습을 상징하는 오드리선 Brand Identity와 함께 생리일에도 슬림한 선을 유지할 수 있는 슈퍼울트라슬림 제품의 편리한 착용감을 소구 하고 있으며, ‘너에게 착할 선’은 소비자들에게 안전하고 착한 제품만을 제공 하겠다는 브랜드의 핵심 철학을 담고 있습니다.
Website	www.audreyreefs.shop

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