Communication

SHIFTDOOR RESIDENCE Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	SHIFTDOOR RESIDENCE
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON
English	SHIFTDOOR, which means ‘the door shifted’, is a comfortable and convenient place. SHIFTDOOR offers smart and reasonable service with convenience, affordable price, and high satisfaction For the 2030 digital nomads. We designed the symbol of SHIFTDOOR using the symbols of a blueprint. ’S’ represents the shape of the wall that connects spaces, and ‘D’ symbolizes a conjunction of two symbols for a single swing door that connection of spaces. SHIFTDOOR uses a concise and intuitive message in the copywriting and content to convey the brand identity and uses light and rounded typography and a light color to deliver a casual and sophisticated mood.
Native	시프트도어는 ‘문을 옮기다’라는 의미로 내 공간을 그대로 옮긴 듯이 편안하고 편리한 레지던스입니다. 시프트도어는 어디에서든 일할 수 있으며 여행과 일상이 공존하는 것이 익숙한 2030 디지털노마드 세대를 타겟으로 불필요한 고민을 줄이고 빠르고 편리하게, 저렴하면서도 높은 만족감을 줄 수 있는 스마트하고 합리적인 서비스를 제공합니다. 시프트도어의 심볼은 공간을 옮긴다는 브랜드의 의미를 전달하기 위해 건축 도면에서 활용되는 기호들을 활용하여 디자인 했습니다. 스마트하고 합리적이고 생활과 가까운 브랜드의 아이덴티티를 전달하기 위해 디자인과 카피라이팅, 컨텐츠 전반에 있어 장식적이고 부가적인 요소를 배제하고 간결하고 직관적인 메세지를 사용합니다. 또한 경쾌한 분위기의 컬러 배색, 무겁지 않은 타이포그래피 등을 사용해 2030세대가 공감할 수 있는 캐주얼하면서도 세련된 무드를 전달합니다.
Positive Comments

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin