SHIFTDOOR RESIDENCE Brand Identity

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Country	Korea
Year	2023
Award	WINNER
Client	SHIFTDOOR RESIDENCE
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON
English	SHIFTDOOR, which means ‘the door shifted’, is a comfortable and convenient place. SHIFTDOOR offers smart and reasonable service with convenience, affordable price, and high satisfaction For the 2030 digital nomads. We designed the symbol of SHIFTDOOR using the symbols of a blueprint. ’S’ represents the shape of the wall that connects spaces, and ‘D’ symbolizes a conjunction of two symbols for a single swing door that connection of spaces. SHIFTDOOR uses a concise and intuitive message in the copywriting and content to convey the brand identity and uses light and rounded typography and a light color to deliver a casual and sophisticated mood.
Native	시프트도어는 ‘문을 옮기다’라는 의미로 내 공간을 그대로 옮긴 듯이 편안하고 편리한 레지던스입니다. 시프트도어는 어디에서든 일할 수 있으며 여행과 일상이 공존하는 것이 익숙한 2030 디지털노마드 세대를 타겟으로 불필요한 고민을 줄이고 빠르고 편리하게, 저렴하면서도 높은 만족감을 줄 수 있는 스마트하고 합리적인 서비스를 제공합니다. 시프트도어의 심볼은 공간을 옮긴다는 브랜드의 의미를 전달하기 위해 건축 도면에서 활용되는 기호들을 활용하여 디자인 했습니다. 스마트하고 합리적이고 생활과 가까운 브랜드의 아이덴티티를 전달하기 위해 디자인과 카피라이팅, 컨텐츠 전반에 있어 장식적이고 부가적인 요소를 배제하고 간결하고 직관적인 메세지를 사용합니다. 또한 경쾌한 분위기의 컬러 배색, 무겁지 않은 타이포그래피 등을 사용해 2030세대가 공감할 수 있는 캐주얼하면서도 세련된 무드를 전달합니다.
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