Communication

SHIFTDOOR RESIDENCE Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	SHIFTDOOR RESIDENCE
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON
English	SHIFTDOOR, which means ‘the door shifted’, is a comfortable and convenient place. SHIFTDOOR offers smart and reasonable service with convenience, affordable price, and high satisfaction For the 2030 digital nomads. We designed the symbol of SHIFTDOOR using the symbols of a blueprint. ’S’ represents the shape of the wall that connects spaces, and ‘D’ symbolizes a conjunction of two symbols for a single swing door that connection of spaces. SHIFTDOOR uses a concise and intuitive message in the copywriting and content to convey the brand identity and uses light and rounded typography and a light color to deliver a casual and sophisticated mood.
Native	시프트도어는 ‘문을 옮기다’라는 의미로 내 공간을 그대로 옮긴 듯이 편안하고 편리한 레지던스입니다. 시프트도어는 어디에서든 일할 수 있으며 여행과 일상이 공존하는 것이 익숙한 2030 디지털노마드 세대를 타겟으로 불필요한 고민을 줄이고 빠르고 편리하게, 저렴하면서도 높은 만족감을 줄 수 있는 스마트하고 합리적인 서비스를 제공합니다. 시프트도어의 심볼은 공간을 옮긴다는 브랜드의 의미를 전달하기 위해 건축 도면에서 활용되는 기호들을 활용하여 디자인 했습니다. 스마트하고 합리적이고 생활과 가까운 브랜드의 아이덴티티를 전달하기 위해 디자인과 카피라이팅, 컨텐츠 전반에 있어 장식적이고 부가적인 요소를 배제하고 간결하고 직관적인 메세지를 사용합니다. 또한 경쾌한 분위기의 컬러 배색, 무겁지 않은 타이포그래피 등을 사용해 2030세대가 공감할 수 있는 캐주얼하면서도 세련된 무드를 전달합니다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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