Communication

BOTANE

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Sejong University
Designer	Seong Ah Choi
English	Did you know that plants talk to us? However, their expressions are at a cellular level, which is too tiny to be understood by humans. I have designed a font family to bridge this scale difference between the two species. Inspired by the cellular-level expressions and emotional states of plants, I have built the fonts based on the shapes of cells and pores seen through a microscope. With the font, I have graphically designed 12 words which are most often expressed by plants. A guide booklet and a set of medicines for various plant diseases are provided in the BOTANE package. The package helps us communicate with the plants we care about.
Native	식물이 우리에게 끊임없이 말하고 있다는 사실을 아시나요? 덥다, 춥다 등의 의사표현을 하지만 너무 미미한 나머지 우리는 보고 듣지못하고 지나칩니다. 식물의 언어에 귀기울이고자 그들의 미세한 목소리를 확대하면 이해할 수 있다는 컨셉을 바탕으로 현미경 속 식물의 기공 형태를 모티브로 하여 인간과 식물의 언어를 잊는 폰트 패밀리 (씬, 라이트, 레귤러) 를 만들었습니다. 그리고 그 폰트를 응용하여 식물이 가장 자주 표현하는 12가지 단어를 그래픽으로 표현하였습니다. 'BOTANE' 는 우리가 놓치고 있는 식물의 언어를 시각화한 그래픽과 함께 키우는 방법을 편집물에 담아 사람과 식물이 소통하며, 식물이 필요로 하는 것에 맞게 대처하며 키울 수 있는 가드닝 패키지입니다.

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

3. in Industrial
   

   MINIX The Flender Food Waste Disposer

4. in Industrial
   

   SLICK MAT CUSHION

5. in Industrial
   

   TOMARIGI

6. in Industrial
   

   THE LINE

7. in Industrial
   

   DURI donut portable baby potty

8. in Industrial
   

   S7

9. in Industrial
   

   JEISYS MEDICAL DENSITY

10. in Industrial
    

    DURI Portable Urinal

11. in Industrial
    

    PRO Feeding Series

12. in Industrial
    

    Candle Go

13. in Industrial
    

    GITD

14. in Industrial
    

    Birdhouse Toothpick Box

15. in Industrial
    

    Aircraft deicing equipment

16. in Industrial
    

    REall

17. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

18. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

19. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

20. in Industrial
    

    GROHE Pure RO System

21. in Industrial
    

    RainClick Combing Hand Shower

22. in Industrial
    

    kyu cloth

23. in Industrial
    

    MESH PAN

24. in Industrial
    

    SYNOPEX CRRT Hemodialysis Medical System

25. in Industrial
    

    LOOP

26. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

27. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

28. in Industrial
    

    Enbio S Steam Autoclave

29. in Industrial
    

    JEISYS MEDICAL DLiv

30. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

31. in Industrial
    

    Min FX

32. in Industrial
    

    Card cloud computer EC BA02

33. in Industrial
    

    Smart video device P2V

34. in Industrial
    

    kyu daypack

35. in Industrial
    

    CA002 series

36. in Industrial
    

    UP DOWN GRILL

37. in Industrial
    

    Durable Soundproof Timber Door

38. in Industrial
    

    PIEZO Physical Complex Therapy Device System

39. in Industrial
    

    Assemble Leg Orthosis

40. in Industrial
    

    Dewy

41. in Industrial
    

    TAPERED STOOL

42. in Industrial
    

    Q Switch Nd YAG

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