Communication

Scott fabric deodorizers packaging

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	Yuhan Kimberly Co., Ltd.
Affiliation	YNL Design
Designer	Yoona Lee, Eunah Kim
English	Yuhan-Kimberly home care brand, ‘Scott’ launched a new product line, ‘mild&clean fabric deodorizers’ Unlike the boring, traditional fabric deodorant package design, which emphasizes the use of the product by providing a differentiated brand experience with mild ingredients and pleasant scents, the Scott design is to harmonize with the home environment as an interior element. We wanted to create a positive awareness by developing a graphic motif that clarifies the modern package and identity, and minimize the use of colors to deliver premium looks and feel while creating a cozy home moods with a design that adds vitality to the product.
Native	유한킴벌리(주)의 집안관리용품 브랜드 ‘스카트’는 ‘순하고 깨끗한 섬유탈취제’ 신제품을 출시하며, 순한 성분, 기분 좋은 향으로 차별화된 브랜드 경험을 제공해 제품의 사용법을 강조하는 지루하고, 전통적인 섬유탈취제 패키지 디자인과 달리, 스카트 디자인은 하나의 인테리어 요소로서 집안의 환경과 조화롭게 어울릴 수 있도록 기획 했습니다. 모던한 패키지와 아이덴티티를 명확하게 하는 그래픽 모티브를 개발해 긍정적인 인지도를 형성하고자 했으며, 컬러 사용을 최소화하여 프리미엄한 룩앤필을 전달함과 동시에 제품의 생동감을 더하는 디자인으로 아늑한 홈 분위기를 연출합니다.
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