Extra Form
Country Japan
Year 2024
Affiliation Nihon University College of Art
Designer Noriyuki Kasai
English This is a set of promotional design and visual identity for the Asia Network Beyond Design Tokyo Exhibition 2023, which collects over 200 works from an international exhibition in East Asia.Because the exhibition was held under the theme of "empathy," we combined the positive and negative parts of the logotype. In addition, by composing horizontally typeface characters vertically, it is possible to create sympathy among many people from different countries. I created a graphic design. It is used on the website, catalogs, banners, posters, etc. The design is flexible to suit various media.
Native 東アジアの国際展覧会200以上の作品を集めたアジアネットワークビヨンドデザイン東京展2023のためのプロモーションデザインとビジュアルアイディティ一式です。 「共感」というテーマで行われた展覧会のため、ロゴタイプのポジ部分とネガ部分を融合させ、 多様性を感じるようなものになっています。青は我々と取り巻く海、赤は情熱、友情、共感、アジアが一体となり共感できる色です。 またあえて横組の文字を縦組に組むことにより、多くの多国籍の人が共感を生むことが出来るような グラフィックデザインを制作しました。ウェブ、カタログ、バナー、ポスターなどに展開しています。 様々な媒体に合うように可変性を持たせたデザインにしています。
Positive Comments
Judging Comments The Asia Network Beyond Design Tokyo Exhibition 2023's visual identity was praised for creatively embodying "empathy" and versatility across media, effectively uniting diverse international participants.
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