Communication

Hokuriku Kawara Branding

Extra Form

Country	Japan
Year	2024
Award	WINNER
Client	Hokuriku Kawara Co., Ltd.
Affiliation	TANABE CONSULTING Co., Ltd.
Designer	Akihiro Sugiyama, Kazuhiro Taketsuna
English	Hokuriku Kawara Co., Ltd. is a general exterior construction company specializing in roofing and exterior construction. With the mission of preserving the beautiful scenery of Hokuriku for future generations, we are contributing to the development of the local community. Our branding revolves around animation to express the goodness of renovation with friendly and easy-to-understand expressions. In the animation, the girl's candid impression of the wonderfulness of the house that has been renovated and reborn is appealing.
Native	株式会社北陸カワラは、屋根・外壁工事を特長とする総合外装業の会社です。北陸の美しい景観を未来に残すというミッションを掲げ、地域社会の発展に貢献しております。ブランディングのコミュニケーションの中心にアニメーションを採用し、親しみやすくわかりやすい表現でリフォームの良さを表現しております。アニメーションでは、リフォームをして生まれ変わった家の素晴らしさを、女の子の素直な感想で訴求しており、「リフォームって、すごいね。お家が新しくなったみたいだね。」という一言が印象的に残るように全体を構成しました。ブランディングはWEBやテレビCMや新聞広告など幅広いメディアで展開をし、アニメーションが使用できない媒体では、中心的な登場人物の女の子を主役としてビジュアルで訴求し、全体的なイメージがブレずに浸透するようにプランニングしております。
Positive Comments
Judging Comments	The branding strategy of Hokuriku Kawara, featuring engaging animation, was highly praised for effectively conveying the beauty and value of renovation in a relatable and accessible manner, while also highlighting the company's commitment to preserving the local Hokuriku landscape for future generations.

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