Communication

HANSON

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Hanson
Affiliation	IDEA DO IT
Designer	Yerok Ahn
English	Hanson is a sofa brand that pursues the idea of Bauhaus in Germany. It makes modern style sofa by removing unnecessary decorations and containing practical forms. The clients wanted a brand identity that would bring intuitively recognition which can tell that hanson is a sofa brand. So the graphics are motif based on the back line of the sofa. To keep the brand identity, consistent visual identity is applied to various applications.
Native	핸슨은 독일 바우하우스 사상 추구하는 소파 브랜드입니다. 독일의 장인정신에서 시작된 핸슨소파는 불필요한 장식은 제거하고 실용적인 형태만 담은 모던한 스타일의 소파를 만듭니다. 이러한 브랜드 철학에 따라, 클라이언트는 소파 브랜드임을 직관적으로 인지할 수 있는 브랜드 아이덴티티를 원했습니다. 따라서 소파의 가장 큰 특징인 등라인을 모티브로 하여 그래픽을 개발하였습니다. 두 직선이 만나 이루는 곡선의 그래픽은 소파 등의 모양을 본따 만들어졌습니다. 브랜드 정체성을 유지하기위해 다양한 어플리케이션에 일관된 시각아이덴티티를 적용하였습니다.

1. in Industrial
   

   THE WORLD RESCUE

2. in Industrial
   

   ROLLERLIMB

3. in Industrial
   

   TWIST CUBE

4. in Industrial
   

   SEED

5. in Industrial
   

   HARD DISK DRIVE

6. in Industrial
   

   CLAMP BASKET

7. in Industrial
   

   QIMINI TEMPO

8. in Industrial
   

   HWIM COLLECTION

9. in Industrial
   

   EASYSET CONCEALED

10. in Industrial
    

    SLIM SMART WASHER 3

11. in Space
    

    SKYNET

12. in Space
    

    TANYUE MANSION

13. in Space
    

    GLASS STAGE

14. in Industrial
    

    EASY WAVE

15. in Industrial
    

    QIBLA

16. in Industrial
    

    SAFFRON

17. in Industrial
    

    POLYCON SMART HEALTH

18. in Communication
    

    GIANNA AND AUDREY

19. in Communication
    

    HANSON

20. in Communication
    

    BARYORANG

21. in Communication
    

    YUKBUNDANG

22. in Communication
    

    SAFETY LINE

23. in Communication
    

    ANJI ARO

24. in Industrial
    

    REFLECTION CIRCLES

25. in Space
    

    FREEWALL

26. in Communication
    

    WEB

27. in Industrial
    

    ETIQUETTE SOAP

28. in Space
    

    NEW AMERICAN STYLE

29. in Space
    

    PRIMONA BRAND DESIGN

30. in Industrial
    

    QUADRANT

31. in Industrial
    

    SWIRL

32. in Industrial
    

    ASHA

33. in Industrial
    

    ARC ORBIT DESK LAMP

34. in Industrial
    

    FUNCTIONAL FAUCET

35. in Industrial
    

    PARKING PRODUCT IBOT

36. in Communication
    

    KANG SEONG EUN

37. in Space
    

    LOUNGE GRANDEUR

38. in Space
    

    L MATRIX HOUSE

39. in Space
    

    BROKEN SHELL PROGRAM

40. in Space
    

    INDIGO TRANQUILITY

41. in Space
    

    CITY VANITY SET

42. in Space
    

    TIMES OCEAN

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