Communication

HANSON

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Hanson
Affiliation	IDEA DO IT
Designer	Yerok Ahn
English	Hanson is a sofa brand that pursues the idea of Bauhaus in Germany. It makes modern style sofa by removing unnecessary decorations and containing practical forms. The clients wanted a brand identity that would bring intuitively recognition which can tell that hanson is a sofa brand. So the graphics are motif based on the back line of the sofa. To keep the brand identity, consistent visual identity is applied to various applications.
Native	핸슨은 독일 바우하우스 사상 추구하는 소파 브랜드입니다. 독일의 장인정신에서 시작된 핸슨소파는 불필요한 장식은 제거하고 실용적인 형태만 담은 모던한 스타일의 소파를 만듭니다. 이러한 브랜드 철학에 따라, 클라이언트는 소파 브랜드임을 직관적으로 인지할 수 있는 브랜드 아이덴티티를 원했습니다. 따라서 소파의 가장 큰 특징인 등라인을 모티브로 하여 그래픽을 개발하였습니다. 두 직선이 만나 이루는 곡선의 그래픽은 소파 등의 모양을 본따 만들어졌습니다. 브랜드 정체성을 유지하기위해 다양한 어플리케이션에 일관된 시각아이덴티티를 적용하였습니다.

1. in Industrial
   

   SEED

2. in Industrial
   

   HARD DISK DRIVE

3. in Industrial
   

   CLAMP BASKET

4. in Industrial
   

   QIMINI TEMPO

5. in Industrial
   

   HWIM COLLECTION

6. in Industrial
   

   EASYSET CONCEALED

7. in Industrial
   

   SLIM SMART WASHER 3

8. in Space
   

   SKYNET

9. in Space
   

   TANYUE MANSION

10. in Space
    

    GLASS STAGE

11. in Industrial
    

    EASY WAVE

12. in Industrial
    

    QIBLA

13. in Industrial
    

    SAFFRON

14. in Industrial
    

    POLYCON SMART HEALTH

15. in Communication
    

    GIANNA AND AUDREY

16. in Communication
    

    HANSON

17. in Communication
    

    BARYORANG

18. in Communication
    

    YUKBUNDANG

19. in Communication
    

    SAFETY LINE

20. in Communication
    

    ANJI ARO

21. in Industrial
    

    REFLECTION CIRCLES

22. in Space
    

    FREEWALL

23. in Communication
    

    WEB

24. in Industrial
    

    ETIQUETTE SOAP

25. in Space
    

    NEW AMERICAN STYLE

26. in Space
    

    PRIMONA BRAND DESIGN

27. in Industrial
    

    QUADRANT

28. in Industrial
    

    SWIRL

29. in Industrial
    

    ASHA

30. in Industrial
    

    ARC ORBIT DESK LAMP

31. in Industrial
    

    FUNCTIONAL FAUCET

32. in Industrial
    

    PARKING PRODUCT IBOT

33. in Communication
    

    KANG SEONG EUN

34. in Space
    

    LOUNGE GRANDEUR

35. in Space
    

    L MATRIX HOUSE

36. in Space
    

    BROKEN SHELL PROGRAM

37. in Space
    

    INDIGO TRANQUILITY

38. in Space
    

    CITY VANITY SET

39. in Space
    

    TIMES OCEAN

40. in Industrial
    

    BREATHRE

41. in Space
    

    Tea Ceremony Room - open weave

42. in Communication
    

    MiCareo Brand Design

43. in Space
    

    House in Nakagawa

44. in Industrial
    

    Animal Ringer for Children patient's

45. in Industrial
    

    EASY ANGLE

46. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

47. in Communication
    

    healthy tea & caramel

48. in Industrial
    

    RESCUE BAR

49. in Industrial
    

    REVOLVE

50. in Industrial
    

    Grinding Drain

51. in Industrial
    

    2 in 1 MUG

52. in Industrial
    

    Coffee roaster

53. in Industrial
    

    DC EV Charger

54. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

55. in Industrial
    

    Easy to carry Evolution the Reading glasses

56. in Industrial
    

    Gaudí System

57. in Industrial
    

    GOGO Furniture

58. in Industrial
    

    GreenHive Concept

59. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

60. in Industrial
    

    Malevich Fold

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