Communication

The Fishermen

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	JISANG YU, HYEJUNG OH, JONGBYUM CHOI, RAHAM KIM, NAMYII LEE
English	Since September in 2017, ‘The Fishermen And The Sea’ now takes first place in viewer ratings among other programs that go on the air at the same time, breaking its own rating record everytime. In order to effectively visualize 'friendly and enjoyable' fishing activities, we use angled shapes, witty characters, vivid colors as our key design elements and consistently apply those elements in various media. ‘The Fishermen And The Sea’'s irregular and angled visual motif made a highly characterized design principle which is different from other informative contents.
Native	도시어부는 2017년 9월 첫 방송을 시작해 매회 최고 시청률을 경신하는 대한민국 최초 낚시 버라이어티 프로그램입니다. 생동감 넘치고 친근한 낚시의 시각적 구현을 위해 각진 쉐입, 위트 있는 캐릭터라이즈, 원색의 컬러를 디자인 키워드로 설정하여 다양한 매체에 일관성 있게 적용하였습니다. 도시어부만의 비규칙적이고 각진 비주얼 모티프는 일반적인 정보 전달성 콘텐츠디자인과는 차별되는 개성 있는 비주얼룩을 확립하였습니다. 이러한 비주얼브랜딩 확립으로 시각적인 차별성을 부여하여 경험자들이 다양한 시각적 경험을 효율적으로 체험할 수 있는 콘텐츠로서의 경쟁력을 갖추었습니다.

1. in Space
   

   Mori's home

2. in Industrial
   

   part ea

3. in Industrial
   

   Split Induction

4. in Space
   

   5GX Cinema

5. in Industrial
   

   Air purifier - Clair K

6. in Space
   

   FLYING

7. in Space
   

   WAVING RIBBON

8. in Communication
   

   Lotte World Adventure Road

9. in Industrial
   

   Brewing coffee machine

10. in Communication
    

    Word Up Up

11. in Industrial
    

    Simple Folding Bathroom

12. in Industrial
    

    NERUE

13. in Communication
    

    Layer, the exhibition identity

14. in Industrial
    

    EXIT

15. in Industrial
    

    Cookit camping outdoor

16. in Communication
    

    BOTANE

17. in Industrial
    

    Photo Player for the Blind

18. in Industrial
    

    POP Inhaler

19. in Industrial
    

    DACCO

20. in Industrial
    

    Marine Beautician

21. in Industrial
    

    Rescue Vanguard

22. in Industrial
    

    memoria

23. in Industrial
    

    SHELVES

24. in Industrial
    

    Ilwol

25. in Industrial
    

    A sweet bowl

26. in Industrial
    

    Beanstalk Pole

27. in Industrial
    

    Pioneer Man

28. in Industrial
    

    Charging Shoes

29. in Industrial
    

    Product design

30. in Communication
    

    Bobiniz, AQmoji

31. in Space
    

    Jialangyuan Sales Center

32. in Space
    

    Museum Shop of GMOMA

33. in Communication
    

    Vitamin Package Design

34. in Communication
    

    EARTHNIQ

35. in Communication
    

    Toothpaste package design

36. in Communication
    

    INSIDE

37. in Industrial
    

    CHP-8300R

38. in Industrial
    

    FLAT BOTTLE 500ML

39. in Space
    

    Art Movement

40. in Space
    

    THE PARK

41. in Industrial
    

    Neuron TORQ

42. in Communication
    

    Seotun Saram Brand Identity

43. in Industrial
    

    Signature Collection

44. in Industrial
    

    PLAT Natural Shower Toilet

45. in Communication
    

    Packing of the city

46. in Communication
    

    Cunic

47. in Communication
    

    AA Membership Ad

48. in Industrial
    

    Two Air

49. in Industrial
    

    AXION

50. in Industrial
    

    Headset Mpow

51. in Industrial
    

    Medical device

52. in Communication
    

    The Fishermen

53. in Space
    

    Metamorphosis in the Forest

54. in Communication
    

    SAN LAMP SYSTEM

55. in Communication
    

    Report Design Project

56. in Space
    

    Floral Pavilion

57. in Industrial
    

    Folding

58. in Communication
    

    Chinese Opera

59. in Communication
    

    Vote package

60. in Space
    

    Campari spritz pop up store

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