Communication

EARTHNIQ

Extra Form
Country Japan
Year 2020
Award WINNER
Client N2CELL Japan
Affiliation N2CELL Japan
Designer Hasegawa Yuri, arlie Jay, kim tae woong
English EARTHNIQ's main symbol stands for 'High-Tech Botanic Cosmetics'. The two circular shapes visualize the identity of EARTHNIQ, the first circle is "clean earth" that EARTHNIQ is aiming for, the second circle is technology, botanique and Unique. Based on the story that EARTHNIQ's philosophy of making a clean earth with its own technology by using plant natural ingredients and designed in a sensuous form with a clean mood and a bold form to feel the formative beauty. As a trend toward seeking specialty, the matte surface was designed with unique texture and brand identity that sincerity and agony to complete everything with small detail.
Native アースニークのメインシンボルは「ハイテクボタニックコスメ」を象徴します。 二つの丸はアースニークのアイデンティティを可視化したもので、一番目の丸はアースニークが目指す「清い地球」を、二番目の丸は技術力(Technique)、植物由来成分(Botanique)、特別さ(Unique)を意味します。 自然と植物由来成分に基づいた独自の技術力で、清い地球を作っていくというアースニークの哲学が盛り込まれているストーリーに着目し、清い感じを感覚的な形で、全体的に大胆な形が造形的な美しさを感じられるようにデザインしました。 また、特別さを追求するトレンドを反映し、独特な質感でマットな表面をデザインしました。このように細かいところまで、すべてを完成する瞬間までに真心と悩みを込めたブランドのアイデンティティが込められています
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  2. part ea

  3. Split Induction

  4. 5GX Cinema

  5. Air purifier - Clair K

  6. FLYING

  7. WAVING RIBBON

  8. Lotte World Adventure Road

  9. Brewing coffee machine

  10. Word Up Up

  11. Simple Folding Bathroom

  12. NERUE

  13. Layer, the exhibition identity

  14. EXIT

  15. Cookit camping outdoor

  16. BOTANE

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  18. POP Inhaler

  19. DACCO

  20. Marine Beautician

  21. Rescue Vanguard

  22. memoria

  23. SHELVES

  24. Ilwol

  25. A sweet bowl

  26. Beanstalk Pole

  27. Pioneer Man

  28. Charging Shoes

  29. Product design

  30. Bobiniz, AQmoji

  31. Jialangyuan Sales Center

  32. Museum Shop of GMOMA

  33. Vitamin Package Design

  34. EARTHNIQ

  35. Toothpaste package design

  36. INSIDE

  37. CHP-8300R

  38. FLAT BOTTLE 500ML

  39. Art Movement

  40. THE PARK

  41. Neuron TORQ

  42. Seotun Saram Brand Identity

  43. Signature Collection

  44. PLAT Natural Shower Toilet

  45. Packing of the city

  46. Cunic

  47. AA Membership Ad

  48. Two Air

  49. AXION

  50. Headset Mpow

  51. Medical device

  52. The Fishermen

  53. Metamorphosis in the Forest

  54. SAN LAMP SYSTEM

  55. Report Design Project

  56. Floral Pavilion

  57. Folding

  58. Chinese Opera

  59. Vote package

  60. Campari spritz pop up store

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