Communication

BOTANE

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Sejong University
Designer	Seong Ah Choi
English	Did you know that plants talk to us? However, their expressions are at a cellular level, which is too tiny to be understood by humans. I have designed a font family to bridge this scale difference between the two species. Inspired by the cellular-level expressions and emotional states of plants, I have built the fonts based on the shapes of cells and pores seen through a microscope. With the font, I have graphically designed 12 words which are most often expressed by plants. A guide booklet and a set of medicines for various plant diseases are provided in the BOTANE package. The package helps us communicate with the plants we care about.
Native	식물이 우리에게 끊임없이 말하고 있다는 사실을 아시나요? 덥다, 춥다 등의 의사표현을 하지만 너무 미미한 나머지 우리는 보고 듣지못하고 지나칩니다. 식물의 언어에 귀기울이고자 그들의 미세한 목소리를 확대하면 이해할 수 있다는 컨셉을 바탕으로 현미경 속 식물의 기공 형태를 모티브로 하여 인간과 식물의 언어를 잊는 폰트 패밀리 (씬, 라이트, 레귤러) 를 만들었습니다. 그리고 그 폰트를 응용하여 식물이 가장 자주 표현하는 12가지 단어를 그래픽으로 표현하였습니다. 'BOTANE' 는 우리가 놓치고 있는 식물의 언어를 시각화한 그래픽과 함께 키우는 방법을 편집물에 담아 사람과 식물이 소통하며, 식물이 필요로 하는 것에 맞게 대처하며 키울 수 있는 가드닝 패키지입니다.

1. in Space
   

   Mori's home

2. in Industrial
   

   part ea

3. in Industrial
   

   Split Induction

4. in Space
   

   5GX Cinema

5. in Industrial
   

   Air purifier - Clair K

6. in Space
   

   FLYING

7. in Space
   

   WAVING RIBBON

8. in Communication
   

   Lotte World Adventure Road

9. in Industrial
   

   Brewing coffee machine

10. in Communication
    

    Word Up Up

11. in Industrial
    

    Simple Folding Bathroom

12. in Industrial
    

    NERUE

13. in Communication
    

    Layer, the exhibition identity

14. in Industrial
    

    EXIT

15. in Industrial
    

    Cookit camping outdoor

16. in Communication
    

    BOTANE

17. in Industrial
    

    Photo Player for the Blind

18. in Industrial
    

    POP Inhaler

19. in Industrial
    

    DACCO

20. in Industrial
    

    Marine Beautician

21. in Industrial
    

    Rescue Vanguard

22. in Industrial
    

    memoria

23. in Industrial
    

    SHELVES

24. in Industrial
    

    Ilwol

25. in Industrial
    

    A sweet bowl

26. in Industrial
    

    Beanstalk Pole

27. in Industrial
    

    Pioneer Man

28. in Industrial
    

    Charging Shoes

29. in Industrial
    

    Product design

30. in Communication
    

    Bobiniz, AQmoji

31. in Space
    

    Jialangyuan Sales Center

32. in Space
    

    Museum Shop of GMOMA

33. in Communication
    

    Vitamin Package Design

34. in Communication
    

    EARTHNIQ

35. in Communication
    

    Toothpaste package design

36. in Communication
    

    INSIDE

37. in Industrial
    

    CHP-8300R

38. in Industrial
    

    FLAT BOTTLE 500ML

39. in Space
    

    Art Movement

40. in Space
    

    THE PARK

41. in Industrial
    

    Neuron TORQ

42. in Communication
    

    Seotun Saram Brand Identity

43. in Industrial
    

    Signature Collection

44. in Industrial
    

    PLAT Natural Shower Toilet

45. in Communication
    

    Packing of the city

46. in Communication
    

    Cunic

47. in Communication
    

    AA Membership Ad

48. in Industrial
    

    Two Air

49. in Industrial
    

    AXION

50. in Industrial
    

    Headset Mpow

51. in Industrial
    

    Medical device

52. in Communication
    

    The Fishermen

53. in Space
    

    Metamorphosis in the Forest

54. in Communication
    

    SAN LAMP SYSTEM

55. in Communication
    

    Report Design Project

56. in Space
    

    Floral Pavilion

57. in Industrial
    

    Folding

58. in Communication
    

    Chinese Opera

59. in Communication
    

    Vote package

60. in Space
    

    Campari spritz pop up store

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