Communication

Ilsangjeok Cosmetic

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Seoul National University
Designer	Jo Sooyeon
English	Ilsangjeok Cosmetic is a virtual cosmetics brand which is aimed at making pure cosmetics for people to use every day without burden because makeup is a behavior permeating into their daily life. The comfort, simplicity, honesty, mildness, and rightness were chosen as the words that could represent this goal, and the brand visual system that could express these words and the cosmetics package to which it was applied was designed.
Native	일상적 코스메틱은 가상의 화장품 브랜드로, 화장이 사람들의 일상에 녹아들어간 행위이므로 매일 사용하기에 부담 없이 순한 화장품을 만들겠다는 목표를 지녔다. 이러한 목표를 대표할 수 있는 단어로 편안함, 소박함, 정직함, 순함, 올바름 등을 선정하고 해당 단어들을 표현할 수 있는 브랜드 시각체계와 이를 적용한 화장품 패키지를 디자인했다. 워드마크는 정사각형태의 골격에 각 글자를 맞추고 제한된 각도와 곡률의 선만을 사용하여 정직하고 올바른 느낌을 냈으며, 끝이 둥글고 가는 획을 사용하여 순한 이미지를 표현했다. 또한 브랜드 마크와 패키지에 글자 외의 장식을 배제하여 소박한 느낌을 냈다.

1. in Communication
   

   COLOR AFFINITY

2. in Industrial
   

   CATAGLYPHIS

3. in Industrial
   

   Pimoji

4. in Industrial
   

   Help You Up

5. in Industrial
   

   air Tray

6. in Industrial
   

   ODADO

7. in Industrial
   

   Retractable

8. in Communication
   

   A moment.

9. in Industrial
   

   pubo

10. in Industrial
    

    MULTIFUNCTIONAL

11. in Communication
    

    세결 SEGYUL

12. in Communication
    

    Geongang-won Darin

13. in Industrial
    

    Momo

14. in Communication
    

    Nomad Charmer

15. in Communication
    

    LIPACK

16. in Industrial
    

    Car clothing steamer

17. in Industrial
    

    90 anti dust drill

18. in Space
    

    CORE OF MEMORY

19. in Industrial
    

    Travel razor

20. in Industrial
    

    Mini Mobile Stage

21. in Industrial
    

    Leading Dancer

22. in Industrial
    

    Bite To Clean

23. in Industrial
    

    Marvel Go

24. in Industrial
    

    Missing And Missing

25. in Communication
    

    Ilsangjeok Cosmetic

26. in Industrial
    

    Hidden time

27. in Industrial
    

    Seasoning series design

28. in Space
    

    Cafe 3rd Person

29. in Space
    

    Madam Platinum

30. in Communication
    

    ANKO Brand Design

31. in Space
    

    Byton Production Base Office

32. in Space
    

    La-cubo

33. in Industrial
    

    The Route 7 Sports Facility

34. in Industrial
    

    CONCHIC

35. in Industrial
    

    ROBO&SSOUL COFFEE

36. in Space
    

    Pure Essences

37. in Communication
    

    Burning Snow

38. in Industrial
    

    WINDSTICK

39. in Industrial
    

    SILLYMANN JUMONY 550ml

40. in Industrial
    

    Neuron T-ONE

41. in Industrial
    

    EasyFLO Collection

42. in Industrial
    

    DCP Project x Suwon

43. in Industrial
    

    FidgetFingerFitness

44. in Industrial
    

    ENERGY Gift mini

45. in Space
    

    Urban Alice

46. in Communication
    

    Smart Leaflet

47. in Industrial
    

    Tea Gauge

48. in Industrial
    

    VTDI

49. in Industrial
    

    N FERA Sport SU2

50. in Space
    

    A White Prelude

51. in Space
    

    C.W. House

52. in Space
    

    Nantong Ruyuan•Sishui Guitang

53. in Communication
    

    Forpet Dog Food

54. in Space
    

    Taicang•feiliyundi

55. in Space
    

    HuiSheng lanhai

56. in Space
    

    The rhythm of metal

57. in Space
    

    The Obsessed Perfectionism

58. in Industrial
    

    Frame Chair

59. in Space
    

    Wooden cabin hotel

60. in Space
    

    Designing for Hiding

Designed by sketchbooks.co.kr / sketchbook5 board skin