Communication

Ilsangjeok Cosmetic

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Seoul National University
Designer	Jo Sooyeon
English	Ilsangjeok Cosmetic is a virtual cosmetics brand which is aimed at making pure cosmetics for people to use every day without burden because makeup is a behavior permeating into their daily life. The comfort, simplicity, honesty, mildness, and rightness were chosen as the words that could represent this goal, and the brand visual system that could express these words and the cosmetics package to which it was applied was designed.
Native	일상적 코스메틱은 가상의 화장품 브랜드로, 화장이 사람들의 일상에 녹아들어간 행위이므로 매일 사용하기에 부담 없이 순한 화장품을 만들겠다는 목표를 지녔다. 이러한 목표를 대표할 수 있는 단어로 편안함, 소박함, 정직함, 순함, 올바름 등을 선정하고 해당 단어들을 표현할 수 있는 브랜드 시각체계와 이를 적용한 화장품 패키지를 디자인했다. 워드마크는 정사각형태의 골격에 각 글자를 맞추고 제한된 각도와 곡률의 선만을 사용하여 정직하고 올바른 느낌을 냈으며, 끝이 둥글고 가는 획을 사용하여 순한 이미지를 표현했다. 또한 브랜드 마크와 패키지에 글자 외의 장식을 배제하여 소박한 느낌을 냈다.

1. in Industrial
   

   Missing And Missing

2. in Communication
   

   Ilsangjeok Cosmetic

3. in Industrial
   

   Hidden time

4. in Industrial
   

   Seasoning series design

5. in Space
   

   Cafe 3rd Person

6. in Space
   

   Madam Platinum

7. in Communication
   

   ANKO Brand Design

8. in Space
   

   Byton Production Base Office

9. in Space
   

   La-cubo

10. in Industrial
    

    The Route 7 Sports Facility

11. in Industrial
    

    CONCHIC

12. in Industrial
    

    ROBO&SSOUL COFFEE

13. in Space
    

    Pure Essences

14. in Communication
    

    Burning Snow

15. in Industrial
    

    WINDSTICK

16. in Industrial
    

    SILLYMANN JUMONY 550ml

17. in Industrial
    

    Neuron T-ONE

18. in Industrial
    

    EasyFLO Collection

19. in Industrial
    

    DCP Project x Suwon

20. in Industrial
    

    FidgetFingerFitness

21. in Industrial
    

    ENERGY Gift mini

22. in Space
    

    Urban Alice

23. in Communication
    

    Smart Leaflet

24. in Industrial
    

    Tea Gauge

25. in Industrial
    

    VTDI

26. in Industrial
    

    N FERA Sport SU2

27. in Space
    

    A White Prelude

28. in Space
    

    C.W. House

29. in Space
    

    Nantong Ruyuan•Sishui Guitang

30. in Communication
    

    Forpet Dog Food

31. in Space
    

    Taicang•feiliyundi

32. in Space
    

    HuiSheng lanhai

33. in Space
    

    The rhythm of metal

34. in Space
    

    The Obsessed Perfectionism

35. in Industrial
    

    Frame Chair

36. in Space
    

    Wooden cabin hotel

37. in Space
    

    Designing for Hiding

38. in Space
    

    GAOBU BOOK HOUSE

39. in Communication
    

    transient matter

40. in Communication
    

    Lushan Yunwu Tea

41. in Communication
    

    Top Tea House

42. in Industrial
    

    Roku

43. in Industrial
    

    Car Bridge

44. in Industrial
    

    Electric Maintenance Training

45. in Industrial
    

    OXYGENE

46. in Industrial
    

    D.BLOCK

47. in Industrial
    

    Mixx

48. in Communication
    

    보문 볼수록 매력있는 보문동

49. in Communication
    

    A HOLE in the Ozone

50. in Industrial
    

    Sweet Lamp

51. in Space
    

    The Museum Of Space

52. in Space
    

    Overlap strorage

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