Industrial

CONCHIC

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Tonymoly
Designer	INYOUNGLEE, YeoungYun Kim
English	CONCHIC aim that anyone can enjoy practical and convenient make-up. Of course, It has functionality and professionalism. CONCHIC mixed fashion and beauty to lead the trend. The foundation, pact, lipstick and tint that decorated squared stud normally used in fashion, not only are cosmetics but also look like accessories. The stud reflects lights in various angles, so that makes own unique and luminous looks. The most important thing is the needs have been raised consistently that make-up products need to be more comfortable and fit on hand when using. We devised an ergonomic based eyeliner container to feel comfortable when using.
Native	CONCHIC는 화장품 입문자부터 전문가까지, 모두가 실용적이고도 편리한 메이크업을 즐기기를 원합니다. 물론 기능과 전문성은 놓치지 않았죠. CONCHIC는 패션과 뷰티를 접목하여 트렌드를 리드합니다. 패션계에서 주로 쓰이는 사각 스터드를 이용한 유니크한 파운데이션, 쿠션 팩트, 립스틱, 틴트는 화장품뿐 아니라 액세서리로도 기능하도록 하며, 이 스터드가 각도에 따라 빛을 발해 CONCHIC만의 고유하고 혁신적인 룩을 연출합니다. 무엇보다 중요한 것은, 메이크업 제품군에서는 그립감과 사용감 보완의 필요성이 꾸준히 제기되어왔다는 것입니다. 이에따라 인체공학적인 아이라이너 용기를 고안하여 사용자가 편안한 그립감을 느낄 수 있도록 혁신적이고 실용적인 제품이 탄생했습니다. CONCHIC는 전문가가 사용할 수 있는 프로페셔널한 제품이면서도 일반인도 쉽게 접근할 수 있는 실용적인 기능까지 갖추었습니다.

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