Communication

東北 6 県レトルトカレー

Extra Form

Country	Japan
Year	2022
Award	WINNER
Client	KINOKUNIYA
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Asada Maya
English	Original retort curry series of high-class supermarket "Kinokuniya" using local meat from 6 prefectures in Tohoku. The purpose was to connect consumers and locals through curry, what kind of people made it, what kind of story and what kind of charm the area has. In order to express the elaborate curry using the materials of the 6 prefectures of Tohoku in the package,we made various efforts. In addition, a unique mechanism that creates a single picture when the sides of the six types of packages are lined up is applied to emphasize the appeal of each individual and the enjoyment of arranging products.
Native	東北6県の地産肉を使った高級スーパーマーケット「紀ノ国屋」のオリジナルレトルトカレーシリーズ。どのような人が作り、 どのような物語や地域の魅力があるのか、カレーを通じて消費者と地元の人々との「縁」をつなぐことを目的としました。「東日本のノスタルジック」と「都会の洗練」を両立するため、レトロ感のあるフォントを使用しつつ、すっきりとしたシンプルなデザインを目指しています。東北6県の素材を活用した手の込んだカレーをパッケージで表現するため、カレーとその地域の工芸品を配置したり、金色の装飾や手書きのエンブレムを商品ごとに描く等、ブラッシュアップを重ねました。また、6種類のパッケージの側面を並べるとひとつの絵になるユニークな仕掛けを施し、東北6県の個々の魅力と商品を揃える楽しみをアピールしています。
Positive Comments

1. in Communication
   

   Exile

2. in Communication
   

   MPU Drama Club and Drama Night Visual Design

3. in Communication
   

   Everyday Holiday

4. in Communication
   

   SNAKE PARADOX OF NUCLEAR POWER

5. in Communication
   

   Folding Hangeul

6. in Communication
   

   Arttab

7. in Communication
   

   Xitst

8. in Communication
   

   Origami Letter

9. in Communication
   

   invitros

10. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

11. in Communication
    

    CMCC Smart student ID

12. in Communication
    

    Emotion Cloud

13. in Communication
    

    Neuraderm brand design

14. in Communication
    

    TEAZEN Kombucha

15. in Communication
    

    Condoms with a sex board game

16. in Communication
    

    The Pola and the Lightning Dinosaur Series

17. in Communication
    

    Chansol Korean Medicine Brand Identity Design

18. in Communication
    

    Hokuriku Kawara Branding

19. in Communication
    

    Metaverse NFT Project Hon

20. in Communication
    

    2nd Taiwan Film Festival in Toronto

21. in Communication
    

    Babeldream cafe brand identity renewal design

22. in Communication
    

    Asan Korea First Hot Spring City

23. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

24. in Communication
    

    Power Energy Systems Visualization Platform

25. in Communication
    

    Uterus examiner

26. in Communication
    

    Manmool

27. in Communication
    

    Ofmom Formulamate

28. in Communication
    

    IOC of Tongji Hospital

29. in Communication
    

    ANBD Tokyo Exhibition 2023

30. in Communication
    

    hashi

31. in Communication
    

    RADEN

32. in Communication
    

    Genetic Linkage

33. in Communication
    

    The Beauty of Taiwan Nature Tableware Set

34. in Communication
    

    TailsPark

Designed by sketchbooks.co.kr / sketchbook5 board skin