Extra Form
Country Japan
Year 2022
Award WINNER
Client KINOKUNIYA
Affiliation DODO DESIGN
Designer Dodo Minoru, Asada Maya
English Original retort curry series of high-class supermarket "Kinokuniya" using local meat from 6 prefectures in Tohoku. The purpose was to connect consumers and locals through curry, what kind of people made it, what kind of story and what kind of charm the area has. In order to express the elaborate curry using the materials of the 6 prefectures of Tohoku in the package,we made various efforts. In addition, a unique mechanism that creates a single picture when the sides of the six types of packages are lined up is applied to emphasize the appeal of each individual and the enjoyment of arranging products.
Native 東北6県の地産肉を使った高級スーパーマーケット「紀ノ国屋」のオリジナルレトルトカレーシリーズ。どのような人が作り、 どのような物語や地域の魅力があるのか、カレーを通じて消費者と地元の人々との「縁」をつなぐことを目的としました。「東日本のノスタルジック」と「都会の洗練」を両立するため、レトロ感のあるフォントを使用しつつ、すっきりとしたシンプルなデザインを目指しています。東北6県の素材を活用した手の込んだカレーをパッケージで表現するため、カレーとその地域の工芸品を配置したり、金色の装飾や手書きのエンブレムを商品ごとに描く等、ブラッシュアップを重ねました。また、6種類のパッケージの側面を並べるとひとつの絵になるユニークな仕掛けを施し、東北6県の個々の魅力と商品を揃える楽しみをアピールしています。
Positive Comments
Board Pagination ‹ Prev 1 ... 9 10 11 12 13 ... 29 Next ›
/ 29
  1. BT Space

  2. Customized Meeting Assistant

  3. Enterprise Knowledge Management System Design

  4. Every Thai

  5. ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

  6. Ruler of the Castle

  7. SANHOJIP

  8. atl atl

  9. FFB Bar

  10. Sho

  11. The Beginning of Culture

  12. Turn and Look

  13. Yango Kunming Wenlan Dongfang Sales Center

  14. ARC X ART

  15. COUCOU Rebranding

  16. The Lavishness

  17. Realm of Eastern Literati

  18. ZEXIN LUOYANG YUNYUE TIANZHU

  19. Aureole Sky Castle

  20. Friends Visual Branding

  21. Pure Series Packaging

  22. Yango Jiaxing Sales Center

  23. Transformation of Dongmen Wharf Chengdu

  24. BIGKIT Onboarding kit of BIGPICTURE

  25. Follow follow 米 - Samsung Card SNS Event

  26. Xi'an 'SKY MANSION' Marketing Center

  27. Jasmin Coffee Brand Identity

  28. 東北 6 県レトルトカレー

  29. Erran

  30. Original Chicken

  31. GREENLAND WORLD CENTER SALES DEPARTMENT

  32. CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

  33. The Traders Club

  34. GENTLE AS A MIRROR TIME CREATION

  35. YOUNGER CARE SKIN MANAGEMENT CENTER

  36. Tea packaging of DaRu series

  37. Climate adapted City Color Design Method

  38. Museum Of Form

  39. Hang Seng New Generation banking

  40. Return of spirit

  41. KLAR Air Purifier

  42. PUPPICK

  43. Challenge

  44. Between Heart

  45. SHR.D

  46. Wet wipes type fire emergency mask

  47. The First Drizzle Of Spring

  48. Wave

  49. RP Luxury Watches Galleria

  50. Aero Breath fit

  51. F 101

  52. Suzhou ONE LAKE Life Experience Center

  53. Modern Heritage

  54. Streamlined Arc

  55. Liquor Store WHISKEY AND JOY

  56. SFC OLED Laboratory Dream Factory

  57. SFC BIO Laboratory Space Branding and Design

  58. Homchang Goose Down Partitioned Pillow

  59. NEXT Sales Center

  60. A Retreatful Ryokan Home

Board Pagination ‹ Prev 1 ... 9 10 11 12 13 ... 29 Next ›
/ 29

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5