Space

PENTAHEAL Clinic Rebranding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Peridot Corp.
Affiliation	EIDETIC
Designer	Olivia Shin, Rona Shin
English	Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Native	의료 서비스를 상징하는 Medical symbol ‘Cross (+)’에서 착안하여 가로축과 세로축의 확장성을 모티브로 심볼마크를 디자인하였습니다. Pentaheal의 알파벳 ‘P, T, H’를 활용하여 Cross(+) 형태를 연상할 수 있도록 조합하였습니다. P와 T를 유기적으로 연결하였고 H를 심볼 아래 쪽에 배치함으로써 견고하고 단단한 모양의 심볼마크가 설계되었습니다. '십자(+)'자 형태에서 뻗어나온 선은 펜타힐 클리닉의 서비스 영역이 다양한 분야로 확장될 수 있음을 나타냅니다. 심볼마크의 가로, 세로축을 적극 활용하여 'Cross(+)'의 확장성을 시각적으로 강조하였으며 심볼마크의 확장은 인쇄물, 유니폼, 병원 사이니지, 소셜 디자인을 이어주는 형태로 일관된 브랜드 아이덴티티를 구축하고 있습니다. ‘Cross(+)’ 형태에서 확장되어 뻗어가는 각각의 라인은 #pioneering #leading #central #trust의 핵심가치를 나타내며, 이는 펜타힐이 병원을 넘어 사람들에게 활기 넘치는 삶을 제공하는 새로운 의학이라는 차별성을 강조합니다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

Designed by sketchbooks.co.kr / sketchbook5 board skin