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PENTAHEAL Clinic Rebranding

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Country	Korea
Year	2022
Award	WINNER
Client	Peridot Corp.
Affiliation	EIDETIC
Designer	Olivia Shin, Rona Shin
English	Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Native	의료 서비스를 상징하는 Medical symbol ‘Cross (+)’에서 착안하여 가로축과 세로축의 확장성을 모티브로 심볼마크를 디자인하였습니다. Pentaheal의 알파벳 ‘P, T, H’를 활용하여 Cross(+) 형태를 연상할 수 있도록 조합하였습니다. P와 T를 유기적으로 연결하였고 H를 심볼 아래 쪽에 배치함으로써 견고하고 단단한 모양의 심볼마크가 설계되었습니다. '십자(+)'자 형태에서 뻗어나온 선은 펜타힐 클리닉의 서비스 영역이 다양한 분야로 확장될 수 있음을 나타냅니다. 심볼마크의 가로, 세로축을 적극 활용하여 'Cross(+)'의 확장성을 시각적으로 강조하였으며 심볼마크의 확장은 인쇄물, 유니폼, 병원 사이니지, 소셜 디자인을 이어주는 형태로 일관된 브랜드 아이덴티티를 구축하고 있습니다. ‘Cross(+)’ 형태에서 확장되어 뻗어가는 각각의 라인은 #pioneering #leading #central #trust의 핵심가치를 나타내며, 이는 펜타힐이 병원을 넘어 사람들에게 활기 넘치는 삶을 제공하는 새로운 의학이라는 차별성을 강조합니다.
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