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ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

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Country	China
Year	2022
Award	WINNER
Client	Foshan Zhonghai Qiandeng Lake Real Estate Development Co., Ltd.
Affiliation	BEIJING SHANHE JINYUAN ART AND DESING STOCK Co., Ltd.
Designer	SHANHE JINYUAN, Wei Zhao, Hongmei Guo, Yong Yuan, Xue Wang
English	Inspiration: a 52 hz whale named Alice. It was discovered in 1989 and has been tracked and recorded since 1992. To other whales, Alice looks like a mute. It has not had a relative or a friend for many years. No one hears it when it sings, and no one listens when it is sad. The reason is that this solitary whale has a frequency of 52 Hertz, while a normal whale has a frequency of only 15 to 25 Hertz, and its frequency has always been unique. In this world, maybe everyone is Alice. Has its own number of Hertz, but we still yearn for communication and companionship.
Native	项目介绍：客群面向广大年轻人，所以项目打造及软装调性定位以 咖啡、 书 吧 的生活场景形式作为空间出发点，连接现代各自不同的个体，重新思考一种崭新的场所或生活形态融入内容丰富的生活美学， 以全新概念回应客户真实诉求，为青年群体提供一个 场景化、体验化 的社交场所。 灵感来源：52赫兹的鲸他叫Alice。它在1989年被发现，从1992年开始被追踪录音。在其它鲸鱼眼里，Alice就像是个哑巴。它这么多年来没有一个亲属或朋友，唱歌的时候没有人听见，难过的时候也没有人理睬。原因是这种孤独的鲸的频率有52赫兹，而正常的鲸的频率只有15~25赫兹，它的频率一直是与众不同的。在这个世界里，或许每个人都是Alice.都有属于自己的赫兹数值，但我们仍渴望交流与相伴。灵感归属：我们希望打造的是，在这里，你可以找到与你相同频率能产生共鸣的人，志同道合的人。以 [咖啡] 会友。 设计宗旨：以“温暖现实主义”为理念，以书籍，咖啡，绿植，文创为媒介，营造一个可交流，有回应的共享社交空间。
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