Communication

Auditory Experience Design of BODYFRIEND

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	BODYFRIEND Co.
Affiliation	Interaction Design laboratory of KOOKMIN University
Designer	KIECHAN NAMKUNG, WOONG LEE, SUMIN JEON, BYUNGWOO PARK, DASOM PARK
English	BODYFRIEND is a healthcare company based in Korea that produces the world's No. 1 medical chair containing medical technology. This project aims to define BODYFRIEND's new auditory identity with the brand sound and music and consistently manage users’ auditory experiences. Users and non-sound designers have actively participated in our design process whereas only sound designers had a control over typical auditory design methodology. The result of this project, brand sound and brand music, expressed not only the phenomenological image of the brand but also the potential positive image that users have.
Native	바디프랜드는 메디컬 기술이 담긴 글로벌 1위 메디컬 체어를 생산하는 한국의 헬스케어 기업이다. 본 프로젝트는 바디프랜드의 새로운 사운드 아이덴티티를 정의하고, 이를 기반으로 하는 브랜드 사운드와 브랜드 뮤직을 디자인하여 소비자의 청각 경험을 일관되게 관리하는 것을 목표로 하였다. 본 디자인 프로세스는 비사운드 디자이너와 사용자가 직접 디자인 과정에 참여하였다는 점에서, 기존의 사운드 디자이너들에게만 의존했던 이전의 청각 디자인 방법론과 확연한 차이가 있다. 프로젝트의 결과물인 브랜드 사운드와 브랜드 뮤직은 브랜드의 현상학적 이미지 뿐만 아니라 소비자들이 가지고 있는 잠재된 긍정적 이미지까지 표현하였다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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