Communication

Sauce Expert

Extra Form
Country	Chinese Taipei
Year	2023
Award	WINNER
Client	Sauce Co., Ltd.
Affiliation	IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer	HUNG JUI CHUN AND LIN CHUN CHANG
English	Sauce expert has a box design that mimics a yeast producing plate, which depicts the fermentation craftsmanship SauceCo takes pride in. The precious fermenting skill is framed and made into the box for our Organic Soy Sauce Gift Set. Stories of soy sauce making from its origin in the soil to the dining tables are told. Bottles are wrapped in paper to accent soy sauce’s high value and to create distinction. By giving a new-generation cultural style to conventional skills, traditional seasoning is turned into exquisite gifts for all occasions, creating marketing innovation.
Native	味榮在豐原耕耘七十餘年，以「關懷人文」、「友善土地」、「美味食物」為三大理念不斷以在地好食材研製在地美味醬料。昔日純樸農業社會的簡單年代，至今繁忙得現代社會，總是能為家人帶來餐桌上簡單美味、幸福的醬菜料理。而味榮承襲日據時期創始人的職人精神，在釀造醬油時採用在地圳水與米製成米麴，並藉由老師傅的古法工藝研製，透過手工製麴陶缸日曝熟成180天，發揮國產黑豆天然食材與本家釀造的自然香味與甘醇風味，成就美味無負擔的無添加黑豆醬油。因此，我們將職人、天然、手作之意象推出「醬職人黑豆蔭油系列禮盒」。禮盒主視覺以樸實的版畫風格，將蔭油製程視覺化，呈現釀造古法的手感與文化。再以麴盤作為禮盒盒型開發基礎，闡述味榮引以為傲的釀造工藝。並將這份珍貴的釀造工藝裱框為畫，訴說蔭油從土地到餐桌的故事。瓶身則採用紙張包裹，襯托蔭油的高價值、創造差異性，更以禮盒外觀視覺作呼應。藉由該禮盒上的插畫將傳統工藝轉化為新世代的文創風格，更透過設計讓傳統、家常的調味料成為年節餽贈的精緻伴手禮，以造行銷新話題。
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