Communication

Hokuriku Kawara Branding

Extra Form

Country	Japan
Year	2024
Award	WINNER
Client	Hokuriku Kawara Co., Ltd.
Affiliation	TANABE CONSULTING Co., Ltd.
Designer	Akihiro Sugiyama, Kazuhiro Taketsuna
English	Hokuriku Kawara Co., Ltd. is a general exterior construction company specializing in roofing and exterior construction. With the mission of preserving the beautiful scenery of Hokuriku for future generations, we are contributing to the development of the local community. Our branding revolves around animation to express the goodness of renovation with friendly and easy-to-understand expressions. In the animation, the girl's candid impression of the wonderfulness of the house that has been renovated and reborn is appealing.
Native	株式会社北陸カワラは、屋根・外壁工事を特長とする総合外装業の会社です。北陸の美しい景観を未来に残すというミッションを掲げ、地域社会の発展に貢献しております。ブランディングのコミュニケーションの中心にアニメーションを採用し、親しみやすくわかりやすい表現でリフォームの良さを表現しております。アニメーションでは、リフォームをして生まれ変わった家の素晴らしさを、女の子の素直な感想で訴求しており、「リフォームって、すごいね。お家が新しくなったみたいだね。」という一言が印象的に残るように全体を構成しました。ブランディングはWEBやテレビCMや新聞広告など幅広いメディアで展開をし、アニメーションが使用できない媒体では、中心的な登場人物の女の子を主役としてビジュアルで訴求し、全体的なイメージがブレずに浸透するようにプランニングしております。
Positive Comments
Judging Comments	The branding strategy of Hokuriku Kawara, featuring engaging animation, was highly praised for effectively conveying the beauty and value of renovation in a relatable and accessible manner, while also highlighting the company's commitment to preserving the local Hokuriku landscape for future generations.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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