Communication

Xitst

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	Xitst Corp.
Affiliation	Design Astrein and Xitst Corp.
Designer	Doeun Kang, Sungho Kim
English	Recently, many people are threatened by various stresses due to social problems, issues, and pandemics occurring around the world. Because of this, not only young people but also the elderly are feeling mental depression, anxiety, and suicidal thoughts, and are looking for a helping hand to solve their fundamental problems. In response, this branding project aims to develop a brand that users can trust and trust with the aim of solving sustainable problems through artificial intelligence AI and contents provided by experts.
Native	최근 전세계적으로 일어나고 있는 사회적문제와 이슈, 팬데믹 등으로 인하여 많은 사람들이 다양한 스트레스들로부터 위협 받고 있습니다. 때문에 청년들 뿐만 아니라 노인에 이르기까지 정신적인 우울과 불안, 자살충동을 느끼고 있으며 자신의 근본적인 문제 해결을 위해 도움의 손길을 찾고 있습니다. 이에 본 브랜딩 프로젝트는 인공지능AI와 전문가가 제공하는 콘텐츠를 통해 지속가능한 문제해결을 목표로 이용자들이 신뢰할 수 있고 믿을 수 있는 브랜드를 개발하고자 합니다. 그리고 더 나아가 단발성의 브랜드로고 제작이 아닌 기업의 방향성과 본질적인 철학과 가치 등을 정립하여 지속가능한 글로벌 브랜드를 만드는 것에 초점을 두고 본 프로젝트가 추진 되었습니다.
Website	https://www.design-ast.com/
Positive Comments
Judging Comments	This branding project addressing mental health through AI and expert-driven content has earned acclaim for its innovative approach to providing support for depression, anxiety, and suicidal thoughts. Recognized for creating a trustworthy brand focused on sustainable mental health solutions, it stands out for its empathetic response to widespread societal issues.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

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    Hue Memorial park BonHyangJeon

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    Red brick Courtyard House

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    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

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    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

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    KZ MOBILITY Parking Lot

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    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

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    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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