Communication

Ilsangjeok Cosmetic

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Seoul National University
Designer	Jo Sooyeon
English	Ilsangjeok Cosmetic is a virtual cosmetics brand which is aimed at making pure cosmetics for people to use every day without burden because makeup is a behavior permeating into their daily life. The comfort, simplicity, honesty, mildness, and rightness were chosen as the words that could represent this goal, and the brand visual system that could express these words and the cosmetics package to which it was applied was designed.
Native	일상적 코스메틱은 가상의 화장품 브랜드로, 화장이 사람들의 일상에 녹아들어간 행위이므로 매일 사용하기에 부담 없이 순한 화장품을 만들겠다는 목표를 지녔다. 이러한 목표를 대표할 수 있는 단어로 편안함, 소박함, 정직함, 순함, 올바름 등을 선정하고 해당 단어들을 표현할 수 있는 브랜드 시각체계와 이를 적용한 화장품 패키지를 디자인했다. 워드마크는 정사각형태의 골격에 각 글자를 맞추고 제한된 각도와 곡률의 선만을 사용하여 정직하고 올바른 느낌을 냈으며, 끝이 둥글고 가는 획을 사용하여 순한 이미지를 표현했다. 또한 브랜드 마크와 패키지에 글자 외의 장식을 배제하여 소박한 느낌을 냈다.

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

3. in Industrial
   

   MINIX The Flender Food Waste Disposer

4. in Industrial
   

   SLICK MAT CUSHION

5. in Industrial
   

   TOMARIGI

6. in Industrial
   

   THE LINE

7. in Industrial
   

   DURI donut portable baby potty

8. in Industrial
   

   S7

9. in Industrial
   

   JEISYS MEDICAL DENSITY

10. in Industrial
    

    DURI Portable Urinal

11. in Industrial
    

    PRO Feeding Series

12. in Industrial
    

    Candle Go

13. in Industrial
    

    GITD

14. in Industrial
    

    Birdhouse Toothpick Box

15. in Industrial
    

    Aircraft deicing equipment

16. in Industrial
    

    REall

17. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

18. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

19. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

20. in Industrial
    

    GROHE Pure RO System

21. in Industrial
    

    RainClick Combing Hand Shower

22. in Industrial
    

    kyu cloth

23. in Industrial
    

    MESH PAN

24. in Industrial
    

    SYNOPEX CRRT Hemodialysis Medical System

25. in Industrial
    

    LOOP

26. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

27. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

28. in Industrial
    

    Enbio S Steam Autoclave

29. in Industrial
    

    JEISYS MEDICAL DLiv

30. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

31. in Industrial
    

    Min FX

32. in Industrial
    

    Card cloud computer EC BA02

33. in Industrial
    

    Smart video device P2V

34. in Industrial
    

    kyu daypack

35. in Industrial
    

    CA002 series

36. in Industrial
    

    UP DOWN GRILL

37. in Industrial
    

    Durable Soundproof Timber Door

38. in Industrial
    

    PIEZO Physical Complex Therapy Device System

39. in Industrial
    

    Assemble Leg Orthosis

40. in Industrial
    

    Dewy

41. in Industrial
    

    TAPERED STOOL

42. in Industrial
    

    Q Switch Nd YAG

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