Communication

Ilsangjeok Cosmetic

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Seoul National University
Designer	Jo Sooyeon
English	Ilsangjeok Cosmetic is a virtual cosmetics brand which is aimed at making pure cosmetics for people to use every day without burden because makeup is a behavior permeating into their daily life. The comfort, simplicity, honesty, mildness, and rightness were chosen as the words that could represent this goal, and the brand visual system that could express these words and the cosmetics package to which it was applied was designed.
Native	일상적 코스메틱은 가상의 화장품 브랜드로, 화장이 사람들의 일상에 녹아들어간 행위이므로 매일 사용하기에 부담 없이 순한 화장품을 만들겠다는 목표를 지녔다. 이러한 목표를 대표할 수 있는 단어로 편안함, 소박함, 정직함, 순함, 올바름 등을 선정하고 해당 단어들을 표현할 수 있는 브랜드 시각체계와 이를 적용한 화장품 패키지를 디자인했다. 워드마크는 정사각형태의 골격에 각 글자를 맞추고 제한된 각도와 곡률의 선만을 사용하여 정직하고 올바른 느낌을 냈으며, 끝이 둥글고 가는 획을 사용하여 순한 이미지를 표현했다. 또한 브랜드 마크와 패키지에 글자 외의 장식을 배제하여 소박한 느낌을 냈다.

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