Communication

Tea packaging of DaRu series

Extra Form

Country	China
Year	2022
Award	WINNER
Client	XIMING TEA
Affiliation	XIMING TEA
Designer	zhongda zheng, chuanfa zheng
English	DaRu series, xi Ming brand culture represents tea products. Among the big scholar series named with “the university” of Zhu Zi, 4 series the product of 7 price class upgraded. The main picture elements of the package and the box shape all inherit the auxiliary graphics of the brand, while the box shape applies Xi Ming classic book box. Each gift box presents the product experience of advanced value through different colors, sizes, materials and book box styles.
Native	大儒包装，熹茗品牌文化代表产品，应用在包装中的视觉图形，创意源自朱子四书集注中的宋版书，提炼当中的经典符号：版心、鱼尾、对边、印章，以印章为载体融入品牌【礼敬】文化的关键词：守正承宗、正心诚意、成人达己、礼、敬，创造了熹茗专属的视觉符号。于此同时，极具朱子遗风气质且为熹茗包装资产的书型盒，也成了未来熹茗包装的超级符号。 以朱子《大学》八目为名的儒系产品，此次加入包装升级行列的有诚意、修身、格致、平天下，计4个系列7个价格等级的产品。7款产品在包装主画面元素和盒型上均承延品牌辅助图形，盒型则应用品牌经典书型盒，每款茶品通过包装的颜色、尺寸、材质，以及不同形式感的书型盒呈现进阶式产品质感和体验仪式感。
Website	wechat:MCBRANDCHINA
Positive Comments

1. in Industrial
   

   PRO SPR Cell Analysis Equipment

2. in Space
   

   BT Space

3. in Communication
   

   Customized Meeting Assistant

4. in Communication
   

   Enterprise Knowledge Management System Design

5. in Space
   

   Every Thai

6. in Space
   

   ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

7. in Space
   

   Ruler of the Castle

8. in Industrial
   

   SANHOJIP

9. in Space
   

   atl atl

10. in Space
    

    FFB Bar

11. in Space
    

    Sho

12. in Space
    

    The Beginning of Culture

13. in Space
    

    Turn and Look

14. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

15. in Space
    

    ARC X ART

16. in Space
    

    COUCOU Rebranding

17. in Space
    

    The Lavishness

18. in Space
    

    Realm of Eastern Literati

19. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

20. in Space
    

    Aureole Sky Castle

21. in Communication
    

    Friends Visual Branding

22. in Communication
    

    Pure Series Packaging

23. in Space
    

    Yango Jiaxing Sales Center

24. in Space
    

    Transformation of Dongmen Wharf Chengdu

25. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

26. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

27. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

28. in Communication
    

    Jasmin Coffee Brand Identity

29. in Communication
    

    東北 6 県レトルトカレー

30. in Space
    

    Erran

31. in Space
    

    Original Chicken

32. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

33. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

34. in Space
    

    The Traders Club

35. in Space
    

    GENTLE AS A MIRROR TIME CREATION

36. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

37. in Communication
    

    Tea packaging of DaRu series

38. in Space
    

    Climate adapted City Color Design Method

39. in Communication
    

    Museum Of Form

40. in Space
    

    Hang Seng New Generation banking

41. in Space
    

    Return of spirit

42. in Industrial
    

    KLAR Air Purifier

43. in Communication
    

    PUPPICK

44. in Communication
    

    Challenge

45. in Industrial
    

    Between Heart

46. in Industrial
    

    SHR.D

47. in Industrial
    

    Wet wipes type fire emergency mask

48. in Space
    

    The First Drizzle Of Spring

49. in Space
    

    Wave

50. in Space
    

    RP Luxury Watches Galleria

51. in Industrial
    

    Aero Breath fit

52. in Industrial
    

    F 101

53. in Space
    

    Suzhou ONE LAKE Life Experience Center

54. in Space
    

    Modern Heritage

55. in Space
    

    Streamlined Arc

56. in Space
    

    Liquor Store WHISKEY AND JOY

57. in Space
    

    SFC OLED Laboratory Dream Factory

58. in Space
    

    SFC BIO Laboratory Space Branding and Design

59. in Industrial
    

    Homchang Goose Down Partitioned Pillow

60. in Space
    

    NEXT Sales Center

Designed by sketchbooks.co.kr / sketchbook5 board skin