Communication

東北 6 県レトルトカレー

Extra Form

Country	Japan
Year	2022
Award	WINNER
Client	KINOKUNIYA
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Asada Maya
English	Original retort curry series of high-class supermarket "Kinokuniya" using local meat from 6 prefectures in Tohoku. The purpose was to connect consumers and locals through curry, what kind of people made it, what kind of story and what kind of charm the area has. In order to express the elaborate curry using the materials of the 6 prefectures of Tohoku in the package,we made various efforts. In addition, a unique mechanism that creates a single picture when the sides of the six types of packages are lined up is applied to emphasize the appeal of each individual and the enjoyment of arranging products.
Native	東北6県の地産肉を使った高級スーパーマーケット「紀ノ国屋」のオリジナルレトルトカレーシリーズ。どのような人が作り、 どのような物語や地域の魅力があるのか、カレーを通じて消費者と地元の人々との「縁」をつなぐことを目的としました。「東日本のノスタルジック」と「都会の洗練」を両立するため、レトロ感のあるフォントを使用しつつ、すっきりとしたシンプルなデザインを目指しています。東北6県の素材を活用した手の込んだカレーをパッケージで表現するため、カレーとその地域の工芸品を配置したり、金色の装飾や手書きのエンブレムを商品ごとに描く等、ブラッシュアップを重ねました。また、6種類のパッケージの側面を並べるとひとつの絵になるユニークな仕掛けを施し、東北6県の個々の魅力と商品を揃える楽しみをアピールしています。
Positive Comments

1. in Industrial
   

   PRO SPR Cell Analysis Equipment

2. in Space
   

   BT Space

3. in Communication
   

   Customized Meeting Assistant

4. in Communication
   

   Enterprise Knowledge Management System Design

5. in Space
   

   Every Thai

6. in Space
   

   ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

7. in Space
   

   Ruler of the Castle

8. in Industrial
   

   SANHOJIP

9. in Space
   

   atl atl

10. in Space
    

    FFB Bar

11. in Space
    

    Sho

12. in Space
    

    The Beginning of Culture

13. in Space
    

    Turn and Look

14. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

15. in Space
    

    ARC X ART

16. in Space
    

    COUCOU Rebranding

17. in Space
    

    The Lavishness

18. in Space
    

    Realm of Eastern Literati

19. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

20. in Space
    

    Aureole Sky Castle

21. in Communication
    

    Friends Visual Branding

22. in Communication
    

    Pure Series Packaging

23. in Space
    

    Yango Jiaxing Sales Center

24. in Space
    

    Transformation of Dongmen Wharf Chengdu

25. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

26. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

27. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

28. in Communication
    

    Jasmin Coffee Brand Identity

29. in Communication
    

    東北 6 県レトルトカレー

30. in Space
    

    Erran

31. in Space
    

    Original Chicken

32. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

33. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

34. in Space
    

    The Traders Club

35. in Space
    

    GENTLE AS A MIRROR TIME CREATION

36. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

37. in Communication
    

    Tea packaging of DaRu series

38. in Space
    

    Climate adapted City Color Design Method

39. in Communication
    

    Museum Of Form

40. in Space
    

    Hang Seng New Generation banking

41. in Space
    

    Return of spirit

42. in Industrial
    

    KLAR Air Purifier

43. in Communication
    

    PUPPICK

44. in Communication
    

    Challenge

45. in Industrial
    

    Between Heart

46. in Industrial
    

    SHR.D

47. in Industrial
    

    Wet wipes type fire emergency mask

48. in Space
    

    The First Drizzle Of Spring

49. in Space
    

    Wave

50. in Space
    

    RP Luxury Watches Galleria

51. in Industrial
    

    Aero Breath fit

52. in Industrial
    

    F 101

53. in Space
    

    Suzhou ONE LAKE Life Experience Center

54. in Space
    

    Modern Heritage

55. in Space
    

    Streamlined Arc

56. in Space
    

    Liquor Store WHISKEY AND JOY

57. in Space
    

    SFC OLED Laboratory Dream Factory

58. in Space
    

    SFC BIO Laboratory Space Branding and Design

59. in Industrial
    

    Homchang Goose Down Partitioned Pillow

60. in Space
    

    NEXT Sales Center

Designed by sketchbooks.co.kr / sketchbook5 board skin