Space

COUCOU Rebranding

Extra Form

Country	China
Year	2022
Award	WINNER
Client	COUCOU Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	Tori Wu
English	The meaning behind the word “cou” in Coucou is “people gathered by the water". The three letters C, O, U used within the logo stands for the celebration and welcoming of people with opened arms, alluding to the traditional Chinese philosophy of hemispherical dome. The logo uses the letter U as the basic element and develops a series of supplementary graphics around it, representing the idea that Coucou puts importance on every reunion with “U”. Based on this idea, Coucou develops its series of illustrations, different bodies gathered together, spreading the feeling of happiness in reunion.
Native	作为近年来火锅界的网红品牌，湊湊以“火锅+茶憩”的创新业态模式，目前已迅速成为餐饮火锅品类的头部品牌。湊湊希望带给消费者的不仅是良好的餐饮体验，更希望提供给消费者一种欢聚的生活方式。正如湊湊的品牌使命所言“促进情感交流，创造快乐生活”，为消费者创造 “幸福感” 是品牌坚持的价值主张。湊湊的湊字原意是指人们相聚于水边，Logo图形元素取自C、O、U三个字母，寓意张开双臂欢呼聚会的人们，并巧妙融入中国天圆地方的传统哲学以及代表湊湊火锅的动感线条。在设计上向国际品牌看齐，线条趋向简洁以提升现代感。在色彩上选择使用时尚感的玫瑰金，让人联想到美好的事物和时尚的温柔。从Logo中提取U作为基本元素，延伸出一系列的辅助图形，代表着湊湊重视跟你 "U" 的每一次相聚，使用于品牌沟通中的所有触点及应用物中，进一步强调品牌特征，保持视觉形象上的关联性和统一性。“U”型图案除了可作为辅助图形，亦可看做欢呼的手臂图形，基于此概念发展除了湊湊系列人物插画，不同的个体湊在一起，传达出相聚的幸福感。
Positive Comments

1. in Industrial
   

   PRO SPR Cell Analysis Equipment

2. in Space
   

   BT Space

3. in Communication
   

   Customized Meeting Assistant

4. in Communication
   

   Enterprise Knowledge Management System Design

5. in Space
   

   Every Thai

6. in Space
   

   ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

7. in Space
   

   Ruler of the Castle

8. in Industrial
   

   SANHOJIP

9. in Space
   

   atl atl

10. in Space
    

    FFB Bar

11. in Space
    

    Sho

12. in Space
    

    The Beginning of Culture

13. in Space
    

    Turn and Look

14. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

15. in Space
    

    ARC X ART

16. in Space
    

    COUCOU Rebranding

17. in Space
    

    The Lavishness

18. in Space
    

    Realm of Eastern Literati

19. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

20. in Space
    

    Aureole Sky Castle

21. in Communication
    

    Friends Visual Branding

22. in Communication
    

    Pure Series Packaging

23. in Space
    

    Yango Jiaxing Sales Center

24. in Space
    

    Transformation of Dongmen Wharf Chengdu

25. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

26. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

27. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

28. in Communication
    

    Jasmin Coffee Brand Identity

29. in Communication
    

    東北 6 県レトルトカレー

30. in Space
    

    Erran

31. in Space
    

    Original Chicken

32. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

33. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

34. in Space
    

    The Traders Club

35. in Space
    

    GENTLE AS A MIRROR TIME CREATION

36. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

37. in Communication
    

    Tea packaging of DaRu series

38. in Space
    

    Climate adapted City Color Design Method

39. in Communication
    

    Museum Of Form

40. in Space
    

    Hang Seng New Generation banking

41. in Space
    

    Return of spirit

42. in Industrial
    

    KLAR Air Purifier

43. in Communication
    

    PUPPICK

44. in Communication
    

    Challenge

45. in Industrial
    

    Between Heart

46. in Industrial
    

    SHR.D

47. in Industrial
    

    Wet wipes type fire emergency mask

48. in Space
    

    The First Drizzle Of Spring

49. in Space
    

    Wave

50. in Space
    

    RP Luxury Watches Galleria

51. in Industrial
    

    Aero Breath fit

52. in Industrial
    

    F 101

53. in Space
    

    Suzhou ONE LAKE Life Experience Center

54. in Space
    

    Modern Heritage

55. in Space
    

    Streamlined Arc

56. in Space
    

    Liquor Store WHISKEY AND JOY

57. in Space
    

    SFC OLED Laboratory Dream Factory

58. in Space
    

    SFC BIO Laboratory Space Branding and Design

59. in Industrial
    

    Homchang Goose Down Partitioned Pillow

60. in Space
    

    NEXT Sales Center

Designed by sketchbooks.co.kr / sketchbook5 board skin